Data Analyst - Banking -SAS/Python/SQL

EXL · India

Job Title:

Business Analyst / Data Analyst / Marketing Analyst

Job Type:

Full-time

Job Summary

We are looking for a skilled and motivated Data Analyst with expertise in SAS, Python, SQL, and Tableau to support data-driven marketing analytics and strategy initiatives in the BFSI (Banking, Financial Services, and Insurance) domain. The ideal candidate will collaborate closely with cross-functional teams to develop insightful dashboards and scalable SAS processes for multiple clients.

Key Responsibilities

Marketing Campaign Strategy & Audience Development

• Design data-driven marketing strategies for banking products based on historical campaign performance.
• Develop AI/ML models to optimize campaign ROI and customer targeting.
• Build and validate campaign audiences aligned with approved strategies.

Campaign Performance Analysis & Reporting

• Enhance and maintain Tableau dashboards with a focus on usability and visual storytelling for non-technical stakeholders.
• Conduct in-depth data analysis using SAS to uncover trends, patterns, and actionable insights.
• Perform segmentation using decision trees and clustering techniques.
• Execute statistical A/B testing to evaluate campaign effectiveness.
• Translate client requirements into technical specifications and deliver data-backed solutions.
• Prepare and present findings through impactful PowerPoint presentations and ad hoc reports.

Required Skills & Qualifications

• Bachelor’s or Master’s degree in Computer Science, Data Science, Statistics, or a related field.
• Minimum 3 years of experience in analytics, preferably in marketing or BFSI.
• Proficient in SAS , SQL , and/or Python for data manipulation and analysis.
• At least 1 year of experience in building dashboards using Tableau or Power BI .
• Strong analytical thinking, problem-solving, and data storytelling skills.
• Excellent communication and interpersonal abilities.
• Ability to work independently and collaboratively in a fast-paced environment.
• Experience in the banking or financial services sector is a strong plus.
• Certifications in SAS or Tableau are advantageous.

Additional Requirements

• Must be available to work evening shifts to support global clients.
• Work from office : Candidates must be willing to relocate to Gurugram or Ahmedabad .