General Manager - Head of Attraction

CAMP · United States

What is the Role? We’re looking for adynamic full-time General Manager to serve as Head of Attraction for our location in Southpark! This is more than a retail leadership role—you will act as the CEO of your business, owning the P&L and driving revenue through innovative programming, local marketing, and an extraordinary in-store experience. You’ll build a high-performing team and foster a loyal community of families who keep coming back for more. What You’ll Do at CAMP Drive the Business

• Take full ownership of your store’s profit & loss (P&L), optimizing revenue while managing labor and operational efficiency.
• Set and execute a local strategy that maximizes sales across ticketed experiences, merchandise, and in-store activities.
• Develop local programming and events that align with major cultural moments, holidays, and community interests to drive revenue, increase foot traffic and repeat visits.
• Implement guerrilla marketing, local partnerships, and community-building initiatives to grow brand awareness and bring new families into CAMP.
• Implement selling strategies to increase conversion and attach rates (getting guests to add more experiences and products to their visit).

• Oversee scheduling, inventory management, safety, compliance, and facility upkeep to ensure seamless day-to-day operations.
• Ensure product selection and displays align with premium visual standards, customer demand and seasonal trends.
• Own recruitment, training, and development to build a team that delivers on both sales and guest experience goals.
• Ensure top-tier guest satisfaction, measured through ratings, feedback, repeat visits and referral rates.
• Drive exceptional customer service by ensuring every team member is meeting their individual sales goals and connecting authentically with guests.

• Walk-in ticket sales (conversion of foot traffic into paid experiences)
• Merchandise attach rate (how many guests also purchase products)
• Activity & program sales (engagement in in-store experiences)
• Guest ratings, return visits & referral rates (customer satisfaction and word-of-mouth growth)
• Labor efficiency & EBITDA (profitability and operational effectiveness)
• Team performance on individual sales goals (your team’s ability to achieve their individual sales goals)

• Quarterly performance bonuses based on achieving your store’s profitability plan and guest satisfaction targets.
• Team-based rewards when store KPIs are met, ensuring alignment on collective success.

• Entrepreneurial mindset—you run this business like it’s your own.
• Proven track record of leading a high-performing team in a customer-centric, experiential retail environment.
• 6+ years of store leadership experience, with a history of driving revenue, managing P&L, and executing successful events or programs.
• Ability to work a flexible schedule, including evenings, weekends, and holidays.
• Passion for engaging children and families in creative, memorable experiences.
• Strong skills in people management, sales coaching, and local marketing.
• Ability to adapt, problem-solve, and thrive in a fast-paced, evolving environment.

• Must be able to perform duties with or without reasonable accommodations
• Ability to stock merchandise from store receiving to shelving; ability to place product, weighing up to 45 pounds, on shelving at various heights, go up and down a ladder
• Regularly required to sit, stand, bend, reach, push, pull, lift, carry and walk about the store
• Ability to safely operate manual and electrical equipment

• Medical Coverage & Pharmacy Benefitsincluding virtual doctor visits
• Dental & Vision Coverage
• Gym Reimbursement
• Health Care Flexible Spending Account (FSA)
• Dependent Care Flexible Spending Account (FSA)
• Life & AD&D Insurance
• Long Term Disability
• Mass Transit & Commuter Parking Programs
• Benefits Concierge:a team of dedicated and experienced employee benefits advocates who are ready to help you and your family with questions
• Employee Assistance Program:offers support around Education, Legal and Financial Planning, Career Development, Lifestyle and Fitness Management, Mental Health and Dependent Care
• 20% off all merchandise at CAMP’s retail stores
• Accrual based PTO policy to use for vacation, personal days, well-being, or an illness
• 401(k) Plan