Sales Executive( FMCG)

Confidential · Tamil nadu, India

We’re Hiring | Sales Development Executive

Location: ( Vellore, Tanjore, Salem, Vijayawada, Chennai, Bengaluru, Salem, Kanpur, Raipur, Surat, Parbhani, Tumkur, Krishnagiri, Pondicherry, Kolkatta, warangal, Anantpur, Dindigul, Vishakapatnam, Ahmadabad, Rajkot, Patna, Ernakulam, Trivandram, Guwahati, Mumbai, Delhi)

Industry: FMCG (Personal Care, Beverages, Cold Chain)

Experience: 3–6 Years

Qualification: Bachelor’s / Master’s / Professional Qualification

We are looking for a Sales Development Executive to join a leading south Indian FMCG conglomerate and play a key role in driving sales growth and strengthen market execution across the assigned territory.

Sales Development Executive (Key Responsibilities)

1. Sales Achievement

• Achieve monthly and annual primary & secondary sales targets. • Drive volume

and value growth across General Trade (GT) and Modern Trade (MT). • Ensure

consistent growth in market share within the assigned territory.

2. Market Execution

• Execute daily market visits as per the beat plan. • Ensure product availability,

visibility, and merchandising at retail outlets. • Improve numeric and weighted

distribution.

3. Distributor Management

• Appoint and manage distributors as per company guidelines. • Monitor stock

levels, billing, and secondary sales performance. • Ensure timely stock

replenishment and minimize stock-outs.

4. Team Coordination

• Guide and support field sales executives/frontline staff. • Conduct joint field visits

and provide on-ground coaching. • Track team performance and ensure adherence

to targets and processes.

5. Scheme & Promotion Execution

• Implement company schemes and promotional activities in the market. •

Communicate offers effectively to distributors and retailers. • Ensure proper

tracking and settlement of scheme claims.

6. Market Intelligence

• Track competitor activities (pricing, schemes, new launches). • Gather market

feedback and customer insights. • Share actionable inputs with reporting

managers.

7. Performance Monitoring

• Review daily, weekly, and monthly sales performance. • Identify gaps and

implement corrective action plans. • Improve outlet productivity and strike rate.

8. Reporting & Compliance • Maintain and submit accurate reports: o Daily Sales

Report (DSR) o Beat coverage reports o Distributor performance reports o Scheme

tracking and claims • Ensure compliance with company policies and systems.

What We’re Looking For:

✅ 3–6 years of relevant FMCG sales experience

✅ Strong knowledge of market & distribution management

✅ Experience in trade relationship management

✅ Strong execution, communication and coordination skills

✅ Excellent salary & benefits for the right candidate