Regional Sales Manager

Key Responsibilities • Build and lead the regional sales organisation, including recruitment, training, target setting, and performance management. • Develop and expand distribution across General Trade, Modern Trade, E- Commerce/Quick Commerce, HoReCa, and Institutional channels. • Appoint and manage distributors, super-stockists, and channel partners to ensure strong market coverage and product availability. • Drive Key Account Management by securing listings, negotiating commercial terms, and growing business with major retail chains and strategic customers. • Execute go-to-market plans, trade activations, visibility initiatives, and outlet expansion programs. • Own regional sales targets, forecasting, reporting, market intelligence, and profitability metrics. Preferred Qualifications •