Senior media buyer (meta ads)

Gividreams · Bhilai, India

About the Role
We're a fast-growing digital products e-commerce company running multiple Shopify stores across niches like faith-based content, parenting education, math resources, and wellness. We're looking for a performance-driven Media Buyer to own and scale paid campaigns on Meta (Facebook & Instagram).

Responsibilities
• Plan, launch, and optimize Meta ad campaigns across multiple Shopify stores
• Manage daily ad budgets and aggressively test creatives, audiences, and offers to improve ROAS
• Analyze campaign data and generate performance reports with actionable insights
• Collaborate with the creative team to brief UGC videos, static ads, and carousel formats
• Monitor ad frequency, CPM, CTR, CPA, and LTV metrics daily
• Scale winning campaigns while cutting losers efficiently
• Stay updated on Meta algorithm changes, ad policies, and platform best practices
• Coordinate with pod heads and editors within the media buyer pod structure

Requirements
• 1–3 years of hands-on Meta Ads experience (Facebook Business Manager / Ads Manager)
• Must have managed $50,000–$100,000 USD/month in Meta ad spend with documented results
• Proven track record of managing ₹5 L+ monthly ad budgets with measurable ROAS
• Strong understanding of funnel strategy — from hook to landing page to checkout
• Comfortable reading data: ROAS, CPM, CTR, CPA, CVR, and AOV
• Experience working with digital products, e-commerce, or info-product brands preferred
• Familiarity with creative testing frameworks and audience segmentation
• Knowledge of Shopify analytics and/or tools like Triple Whale, Hyros, or similar is a plus
• Strong communication skills and a bias for speed and execution

Nice to Have
• Experience with UGC ad briefing and working with video editors
• Knowledge of email marketing tools like Klaviyo
• Exposure to multi-store or multi-niche ad management

What We Offer
• Competitive salary + performance incentives
• Work with a high-growth team managing crores in monthly ad spend
• Hands-on learning across multiple niches and markets
• Fast career growth within our pod-based team structure