Social Media Campaigner (LinkedIn & B2B Marketing)

Virtelligence · Islamabad, Pakistan

Virtelligence is a global healthcare IT consulting and technology services firm supporting leading health systems, payers, and enterprise clients across the United States. For more than 25 years, we have delivered solutions across healthcare IT consulting, Epic, ServiceNow, Workday, ERP, AI, cloud, cybersecurity, data, application support, managed services, and digital transformation.

We are looking for a creative, organized, and business-minded Social Media Campaigner (LinkedIn & B2B Marketing) to strengthen our digital presence, build thought leadership, and create high-impact B2B marketing campaigns, with a primary focus on LinkedIn.

Position Overview

The Social Media Campaigner will be responsible for planning, creating, and executing social media campaigns that increase brand visibility, support business development, strengthen executive presence, and generate meaningful engagement with healthcare and technology decision-makers. This role is ideal for someone who understands B2B marketing, enjoys storytelling, can simplify complex technology topics, and knows how to create content that performs on LinkedIn. The right candidate should be comfortable working with leadership, sales, recruiting, and technical teams to turn ideas into clear, professional, and engaging marketing campaigns.

Key Responsibilities

• Develop and execute social media campaigns with a strong focus on LinkedIn and B2B audience engagement
• Create compelling content that highlights Virtelligence’s expertise in healthcare IT, Epic, ServiceNow, Workday, AI, cloud, cybersecurity, data, and managed services
• Manage and support company LinkedIn pages, executive LinkedIn profiles, and campaign calendars
• Write professional LinkedIn posts, thought leadership content, company updates, case-study-style content, event promotions, and recruiting campaigns
• Create visual content such as LinkedIn carousels, infographics, short videos, campaign graphics, and social media assets
• Collaborate with leadership, sales, HR, recruiting, and delivery teams to develop content ideas and campaign themes
• Support employer branding, consultant engagement, client credibility, and business development initiatives through social media
• Use AI-powered marketing tools to improve content creation, campaign planning, editing, research, and productivity
• Monitor campaign performance, engagement, follower growth, and lead-generation activity
• Recommend improvements based on LinkedIn analytics, campaign results, audience behavior, and B2B marketing trends
• Stay current on LinkedIn best practices, social media algorithms, healthcare IT trends, AI tools, and digital marketing strategies

Required Qualifications

• 3+ years of experience in social media marketing, digital marketing, B2B content marketing, or brand communications
• Proven experience creating and managing LinkedIn content for a company, executive, professional services firm, technology company, or B2B brand
• Strong writing, editing, copywriting, and storytelling skills
• Ability to simplify complex technology and business topics for professional audiences
• Understanding of B2B marketing, lead generation, brand awareness, and audience engagementExperience creating campaigns that support business growth, recruiting, employer branding, or thought leadership
• Comfortable using AI-powered content and marketing tools
• Strong attention to detail, organization, and ability to manage a consistent content calendar

Preferred Qualifications

• Experience in IT services, healthcare IT, SaaS, consulting, staffing, or professional services marketing
• Familiarity with healthcare technology areas such as Epic, ServiceNow, Workday, ERP, cloud, cybersecurity, data, AI, or managed services
• Experience with LinkedIn Campaign Manager, HubSpot, Google Analytics, Canva, Adobe Express, Buffer, Hootsuite, or Meta Business Suite
• Graphic design, carousel creation, and short-form video editing skills
• Experience supporting executive branding and LinkedIn thought leadership
• Basic understanding of SEO, content marketing, and paid social campaigns
• Experience using ChatGPT or similar AI tools for content ideation, editing, campaign planning, and productivity

What Success Looks Like

• Strong and consistent LinkedIn presence for Virtelligence and company leadership
• Increased LinkedIn engagement, impressions, followers, and audience quality
• Campaigns that create meaningful business conversations and support lead generationClear, professional content that positions Virtelligence as a trusted healthcare IT consulting partner
• Improved employer brand visibility for recruiting and consultant engagement
• Creative use of AI tools to increase content quality, speed, and consistency

Ideal Candidate

The ideal candidate is creative, proactive, and comfortable working in a fast-paced B2B environment. You know how to write professional content, create engaging visuals, and build campaigns that connect with executives, healthcare leaders, consultants, and technology professionals.

You should be equally comfortable developing campaign ideas, writing LinkedIn posts, creating social media assets, reviewing analytics, and collaborating with leadership to bring Virtelligence’s story to the market.

Why Join Virtelligence

• Join a global healthcare IT consulting firm with more than 25 years of industry experience
• Work on meaningful campaigns across healthcare IT, AI, cloud, cybersecurity, and enterprise technology
• Help shape Virtelligence’s brand, executive presence, and thought leadership
• Collaborate directly with leadership, sales, recruiting, and delivery teams
• Opportunity to grow into broader roles across digital marketing, content strategy, demand generation, and brand leadership

Virtelligence is an Equal Opportunity Employer. We are committed to building an inclusive workplace and welcome qualified candidates from all backgrounds.