Associate Vice President Sales

Immediate Joiner Preferred Please read the JD Before Applying Designation – Assistant Vice President – Lending (Merchant Lending) Location: Noida Department: Lending / Sales Experience: 12 Years Working Days: 6 Days Reporting To: Chief Business Officer (CBO) About the Role We are looking for a high-impact Assistant Vice President – Lending to lead and scale our Merchant Lending business. The role will be responsible for driving sales, merchant acquisition, loan sourcing, disbursements, revenue growth, and portfolio expansion through a large field sales network. The incumbent will own business performance across assigned geographies and lead a multi-layered sales organization to deliver aggressive growth targets while maintaining strong portfolio quality and operational discipline. Key Responsibilities / KRAs Own end-to-end sales performance and business growth for the Merchant Lending portfolio across assigned geographies. Deliver monthly, quarterly, and annual targets covering merchant acquisition, loan sourcing, disbursements, revenue, and portfolio growth. Lead, mentor, and scale a large field sales organization comprising Area Managers, Team Leaders, and Sales Executives. Drive high-volume loan sourcing by improving merchant activation, sales productivity, funnel conversion, and field execution. Monitor daily business performance, productivity, conversion ratios, disbursement volumes, revenue, and other critical lending metrics. Develop and execute go-to-market strategies to accelerate growth, expand market presence, and improve market share. Recruit, develop, and retain high-performing sales leaders while building a strong performance-driven culture. Identify new markets, channels, merchant segments, and business opportunities to expand the lending portfolio. Work closely with Credit, Risk, Operations, Collections, Product, Finance, and other stakeholders to ensure sustainable business growth and portfolio quality. Ensure adherence to compliance, audit, operational, and regulatory requirements. Drive business profitability, sales efficiency, productivity, and overall lending performance across assigned markets. Provide regular business reviews, strategic insights, and growth plans to the Chief Business Officer and senior leadership. Desired Candidate Profile 12 years of experience in leading large retail sales or lending businesses across Merchant Lending, SME Lending, Business Loans, Fintech, Banking, or NBFCs . Proven experience managing high-volume loan sourcing and disbursement businesses. Strong track record of leading large, distributed field sales teams across multiple geographies. Expertise in merchant acquisition, retail distribution, sales strategy, channel management, and revenue growth. Demonstrated success in scaling businesses, expanding into new markets, and consistently achieving aggressive targets. Strong commercial acumen with the ability to drive business numbers, profitability, productivity, and operational excellence. Experience managing large, multi-layered sales organizations. Strong understanding of lending metrics, sales productivity, portfolio growth, conversion, and business profitability. Exceptional leadership, stakeholder management, negotiation, and business planning skills. Strong ability to recruit, develop, and retain high-performing sales leadership teams. Comfortable working in a fast-paced, target-driven environment with extensive travel across assigned markets. Strong strategic thinking combined with hands-on execution capability. Delhi NCR / Noida-based candidates preferred. Relocation candidates may be considered based on business requirements.