Google/Meta Ads Manager

VASL · , , pakistan, Pakistan

We’re a growing DTC brand looking for a sharp, creative part-time ads manager who can do it all — build the campaigns, make them look great, and use AI tools to move fast.

WHAT YOU’LL DO:

• Plan, build, and manage Facebook/Instagram and Google ad campaigns
• Create scroll-stopping ad creatives — static images, carousels, and short-form video
• Write compelling ad copy for all placements
• Use AI tools to produce high volumes of creative variations quickly
• A/B test creatives and audiences to find winning combinations
• Deliver weekly performance reports with clear insights and next steps
• Manage Meta Advantage+ and Google Performance Max campaigns
• Adjust budgets and bids based on performance data

WHAT WE’RE LOOKING FOR:

Ads Experience:

• 2+ years running Facebook/Instagram and Google Ads (Search + Display)
• Experience with Meta Ads Manager and Google Ads platform
• Familiar with Meta Advantage+ and Google Performance Max
• Data-driven mindset — you optimize on numbers, not gut feelings

Design Skills:

• Strong design skills — Canva, Adobe Creative Suite, or Figma
• Ability to produce ad creatives independently without a separate design team
• Video editing for Reels and short-form content (bonus)
• Uses AI image tools (Midjourney, DALL‑E, Adobe Firefly, Canva AI) to generate creative variations fast
• Uses Claude or ChatGPT to scale ad copy testing and brainstorm hooks
• Familiar with AI attribution tools (Triple Whale, Northbeam) preferred
• Can produce 10+ creative variations per week using AI-assisted workflow

General:

• Clear communicator — explains performance in plain English
• Self-directed — doesn’t need hand-holding to hit deadlines
• Bonus: experience with ecommerce or DTC brands