Paid Ads Specialist

Paid Ads Specialist Experience: 3–4 Years | Location: Pan India (Remote) | Employment Type: Full-Time Salary: ₹3,00,000 – ₹4,20,000 LPA About Millennial Company Millennial Company is a UK-based digital marketing agency with offices in the UK, Dubai, and India. We work with brands across industries to build a strong digital presence through creative content, performance marketing, and data-driven strategies. Instagram: | Website: Job Overview We are looking for a results-driven Paid Ads Specialist with 3–4 years of hands-on experience managing and scaling paid advertising campaigns. The ideal candidate is analytical, performance-focused, and skilled at maximising ROI across Google, Meta, and LinkedIn platforms. Role & Requirements Campaign Management • Plan, execute, and optimise campaigns across Google Ads, Meta Ads, and LinkedIn Ads. • Develop full-funnel paid marketing strategies — from awareness to conversion. • Manage campaign budgets, bidding strategies, and scale high-performing campaigns. • Conduct paid audience targeting, segmentation, and competitor analysis for ad campaigns. Optimisation & Testing • Continuously monitor and optimise KPIs: CTR, CPC, CPA, and ROAS. • Perform A/B testing on ad creatives, copies, and landing pages to improve conversion rates. • Iterate on creative strategies based on performance data and platform insights. Tracking & Analytics • Set up and manage tracking via Google Tag Manager, conversion tracking, and Meta/LinkedIn pixels. • Analyse campaign data using Google Analytics 4 and platform-native dashboards. • Prepare weekly and monthly performance reports with clear, actionable insights. Client & Team Collaboration • Communicate with clients, present performance reports, and align ad strategies with business goals. • Coordinate with internal teams (creative, content) to ensure timely campaign execution. What We're Looking For • 3–4 years of dedicated paid advertising experience — agency background preferred. • Strong hands-on knowledge of Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager. • Proficiency in GTM, GA4, and pixel/event tracking setup. • Strong analytical mindset with the ability to interpret data and make campaign decisions. • Excellent communication, client-handling, and remote project management skills. Next steps: ● After applying, please keep an eye on your email (including spam/promotions folder). ● You will receive a message shortly with instructions to continue your application for round 1 through our AI Flowmingo interview process. No further action is needed until then.