Sales Manager

Flying Fox · Assam, India

About the Company

Flying Fox is a craft beer brand focused on delivering high-quality beer experiences through retail bottle sales, tap partnerships, and expanding international reach. Visit for more information about our beers.

About the Role

We're looking for a driven, relationship-oriented Sales Manager to help grow our brand across retail, hospitality, and export channels.

Responsibilities

• Develop and execute sales strategies for retail bottle distribution.
• Build and manage relationships with bars, restaurants, hotels, and other on-premise accounts for tap placements.
• Identify and pursue international sales opportunities for bottled products.
• Negotiate pricing, terms, and commercial agreements with partners and distributors.
• Track sales performance, market opportunities, and channel growth.
• Coordinate with operations, marketing, and production teams to ensure availability and timely delivery.
• Represent Flying Fox at industry events, tastings, trade shows, and client meetings.
• Maintain accurate sales pipelines, account records, and forecasts.

Qualifications

• Proven experience in beverage alcohol sales, preferably craft beer, spirits, wine, or premium FMCG.
• Experience selling into retail channels and hospitality/on-premise accounts.
• Strong network in bars, restaurants, distributors, or retail trade preferred.
• Demonstrated ability to grow new business and manage client relationships.
• Strong negotiation, communication, and presentation skills.
• Ability to work independently and travel as needed.
• Interest in craft beer and premium beverage brands.

Preferred Skills

• Experience in export or international sales.
• Familiarity with beer distribution, taproom partnerships, or alcohol licensing environments.
• Experience working with startups or growing brands.
• Understanding of market entry strategies for premium beverage products.

What Success Looks Like

• New retail accounts added consistently.
• Increased tap placements across key venues.
• International bottle sales opportunities developed.
• Strong and repeat business from trade partners.
• Clear pipeline management and revenue growth.