Sales Development Representative

Cogent Labs · India

CogentLabsishiringSalesDevelopmentRepresentativesforitsLahoreoffice.

JobType:On-site

Role

You'llownthecompletelead-to-meetingconversionprocess,transformingassignedleadsfromallstages(cold,warm,inbound)intoqualifiedsalesopportunities.YoubridgethegapbetweenleadgenerationandAccountExecutives,usingAI-poweredtoolstooptimizeoutreach,maintainsystematicfollow-ups,andconsistentlyhitbookingtargets.Youcombinepersistencewithdata-drivenoptimization,turningCRMhygieneanddashboardinsightsintoactionableconversionstrategies.Ifyouloveconvertingcoldleadsintowarmconversations,hittingmeasurabletargets,andusingAItomultiplyyoureffectiveness—you'llthriveinthisrole.

Requirements

• 1+yearsofSDRroleexperience
• ProventrackrecordinSDRorsimilarleadconversionrolewithmeasurablebooking/conversionmetrics
• Excellentwrittencommunicationandemailcopywritingskills;abilitytocraftcompelling,personalizedoutreachthatdrivesresponses
• StrongorganisationalskillswithmeticulousattentiontoCRMdatahygieneandprocessadherence
• Self-motivatedwithabilitytoworkindependently;comfortablewithrepetitivetasksandpersistentfollow-up
• AIProficiency:Abilitytoprovidesuitablecontextandprompts;useAItoolstospeedupresearch,personalization,andworkflowoptimization
• CRMMastery:ExpertproficiencywithmajorCRMplatforms(Salesforce,HubSpot,Pipedrive,etc.);experiencewithsalesdashboardsandanalytics
• ToolingProficiency:Emailsequencingtools(Outreach,Apollo,Lemlist,etc.);AIplatforms(ChatGPT,Claude);GHL(GoHighLevel)isaplus
• Data-orientedmindset;usesmetricstoidentifypatterns,testhypotheses,andcontinuouslyoptimizeapproach
• Comfortablegivingandreceivingfeedback;adaptsquicklybasedonperformancedataandcoaching

Responsibilities

• Convertallassignedleadsintoqualifiedsalesmeetingsthroughstrategicemailoutreachandmulti-touchsequences
• Ownthecompletequalification,nurturing,andschedulingprocess;identifydecision-makersandbuildrapportthroughwrittencommunication
• Executesystematicfollow-upcadencesacrossallleadstages;re-activatedormant/coldleadswithoptimizedmessaging
• Maintain100%CRMdataaccuracyandhygiene;updateleadstatusesinreal-timeandensurenoleadgoesuntouchedfor>3days
• Monitorperformancemetricsthroughmainsalesdashboards;trackconversionrates,responsetimes,meetingoutcomes,andpipelinehealth
• Generateactionableinsightsfromdashboardanalytics;identifypatternsandoptimizeapproachbasedondata
• Respondtoleadrepliesandengagementwithinbusinesshours(<10minutes);handleobjectionsandschedulemeetingsefficiently
• UseAItoolsforleadresearch,emailpersonalization,sequenceoptimization,andworkflowautomation
• CollaboratewithAccountExecutivesonleadquality,handoffprocess,andmeetingoutcomes;incorporatefeedbacktoimprovequalificationcriteria
• Maintainprofessional,persistentoutreachwithoutbeingpushy;optimizemessagingbasedonleadbehavior,engagementsignals,andreplypatterns
• StaycurrentwithAIsalestechnologiesandbestpractices;activelyseekwaystoimproveefficiencyandconversionrates

Results(WhatSuccessLooksLike)

• MeetingTargets:15-20qualifiedmeetingsbookedpermonth;60-70%meetingshowrate;30-40%meeting-to-opportunityconversion
• ActivityConsistency:50leadscontactedperday;25-35follow-upemailssentdaily;responsehandlingtime <10minutesduringbusinesshours
• ConversionPerformance:30-50%lead-to-meetingconversionrateoverall;5%coldleadreactivationrate;15-20%inboundconversionrate;5%emailreplyrate
• ProcessExcellence:85%+follow-upcompletionrate;100%CRMloggingcompliance;90%+complianceonleadaging(noleaduntouched>3days)
• PipelineQuality:SQLs(SalesQualifiedLeads)createdpermonthalignwithAEcapacity;70%+AEacceptancerate(meetingsacceptedasqualified)
• Speed&Responsiveness:Replytoengagedleadswithin10minutesduringbusinesshours;completeleadqualificationwithin7-14daysofassignment
• DataIntegrity:100%accurateleadstatusupdates;CRMrecordsreflectcurrentstateofallconversationsandtouchpoints