Growth Marketing & Brands Communication Specialist

Growth Marketing & Brands Communication Specialist Luxury Design | Performance Marketing | Content Strategy | Brand Building Location: Delhi NCR (Noida) Employment Type: Full-Time Department: Brand & Communications Experience: 2–5 Years About DELARTIS DESIGNS DELARTIS DESIGNS is a premium multidisciplinary design practice based in New Delhi — India's first integrated design and innovation ecosystem, spanning residential, workplace, hospitality, retail, wellness, and experiential environments. Our work combines thoughtful design, innovation, technology, sustainability, and human experience to create spaces that inspire how people live, work, collaborate, and connect. As we expand across India and into international markets, we are building not just a design practice but a globally recognized luxury brand — and we need a marketing leader who can make that vision real. The Opportunity We're looking for a creative, strategic, and performance-driven Digital Marketing & Brand Communications Specialist to own our digital presence and strengthen our brand across every platform that matters. This is not a social media management role. It is a brand and growth mandate - you will develop campaigns that convert, craft stories that position DELARTIS as a category leader, and build the systems that turn visibility into revenue. You'll work directly with the founders and creative teams, shaping how the world experiences the DELARTIS brand. What Success Looks Like (Key Performance Indicators) This role is measured on business outcomes, not activity. Your core KPIs will include: Sales conversion — qualified leads converting into signed projects and revenue Brand recognition — measurable growth in DELARTIS's visibility and reputation, nationally and internationally Client attraction — growth in inbound interest from luxury residential, hospitality, retail, and corporate segments Funnel performance — improved conversion at every stage: awareness → engagement → qualified lead → client Marketing ROI — efficient customer acquisition cost and measurable return on ad spend Digital authority — organic search rankings, website traffic quality, and share of voice in the luxury design space Key Responsibilities1. Brand Strategy & Communications Execute integrated digital marketing strategies aligned with business growth objectives Build and manage annual and monthly marketing calendars Ensure brand consistency across all digital and offline communication Strengthen DELARTIS's positioning as a premium luxury design consultancy Develop campaigns that communicate our philosophy, expertise, innovation, and craftsmanship 2. Content Marketing & Storytelling Create engaging, editorial-quality content across formats including: Project case studies and design journals Thought leadership articles and founder insights Blogs, press releases, and client success stories Newsletters and email marketing campaigns Website content, brochures, and presentations Write copy that reflects a refined, premium brand voice consistent with DELARTIS's positioning. 3. Social Media Management Lead strategy, planning, and execution across: Instagram, LinkedIn, Pinterest, YouTube, Facebook, Google Business Profile Responsibilities include editorial planning, creative direction, content publishing, community engagement, audience growth, campaign management, and performance reporting — with content designed to educate, inspire, and convert audiences into qualified business opportunities. 4. Performance Marketing Plan, execute, and optimize paid campaigns across: Google Ads, Meta Ads, LinkedIn Campaign Manager, YouTube Advertising Focus relentlessly on generating qualified leads for luxury residential, corporate, hospitality, retail, and commercial projects while maximizing return on marketing investment. 5. SEO & Website Growth Improve website visibility through technical, on-page, and content SEO Conduct keyword research and competitor analysis Optimize landing pages and blog content for conversion Monitor performance via Google Analytics 4 and Google Search Console Recommend UX and conversion rate improvements 6. Analytics & Business Insights Track, measure, and report on: Website traffic, organic rankings, and engagement metrics Lead generation and conversion rates Customer acquisition cost and marketing ROI Translate data into actionable insights that directly improve sales conversion and campaign performance. 7. Photography, Videography & Creative Production Collaborate with photographers, videographers, designers, and external creative partners to produce premium visual content: Project photography, reels, and video walkthroughs Interviews, podcasts, and studio culture content Product showcases and behind-the-scenes features Every visual asset must reflect the premium quality of the DELARTIS brand. 8. Public Relations & Brand Partnerships Support visibility and credibility through: Editorial features and industry publications Design awards, media outreach, and strategic collaborations Industry events and brand partnerships Help establish DELARTIS as a trusted, globally respected design practice. What We're Looking ForEssential Skills Strong understanding of digital marketing and luxury brand positioning Excellent copywriting, storytelling, and communication skills Exceptional visual sensibility with a strong appreciation for design Experience managing integrated, multi-channel marketing campaigns Strong analytical and reporting capabilities, with a bias toward outcomes over vanity metrics Ability to manage multiple projects in a fast-paced, founder-led environment Self-driven, highly organized, and detail-oriented Genuine passion for design, creativity, and innovation Software & Platform Expertise Proficiency in most of the following: Google Analytics 4, Google Search Console, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager Canva, Figma, Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro SEMrush, Ahrefs, WordPress or similar CMS Experience with AI-powered marketing tools, automation platforms, CRM systems, and email marketing software is a strong plus. Qualifications Bachelor's degree in Marketing, Communications, Journalism, Business, Visual Communication, Digital Media, or a related discipline 2–5 years of experience in digital marketing, luxury branding, architecture, interior design, hospitality, premium real estate, or lifestyle brands Demonstrated success in growing digital audiences, increasing engagement, improving website visibility, and generating qualified leads that convert to sales Portfolio showcasing marketing campaigns, content creation, branding work, or measurable business outcomes What Will Make You Stand Out Experience marketing luxury brands specifically Excellent visual storytelling abilities Understanding of architecture and interior design Experience creating high-performing video and short-form content Familiarity with AI-assisted content creation and marketing automation Knowledge of CRM platforms and lead nurturing strategies A genuine passion for design, creativity, and building premium brands Why Join DELARTIS DESIGNS? You'll play a pivotal role in shaping the public identity of a growing luxury design practice with global ambitions. You'll have the opportunity to: Build and scale a premium design brand from the ground up Work directly with the founders on strategic marketing and brand initiatives Lead high-impact campaigns across digital and traditional channels Experiment with innovative formats — podcasts, design journals, virtual tours, webinars, video storytelling Collaborate with talented architects, designers, photographers, and creative professionals Enjoy creative freedom, ownership, and merit-based career growth in a collaborative, design-led environment Ready to Build a Global Design Brand? If you're passionate about storytelling, branding, digital marketing, and creating campaigns that inspire and deliver measurable results — with a clear focus on conversion, client attraction, and brand recognition — we'd love to hear from you. Apply with: Updated Resume Portfolio or Campaign Samples LinkedIn Profile Current CTC Expected CTC Notice Period DELARTIS DESIGNS Designing Spaces. Crafting Experiences. Building Brands