Paid Media

Associate Manager – Paid Media (Channel Activation Team) Location: Noida, India (Hybrid: ~3 days in-office) About HCLTec hAt HCLTech, our purpose is to bring together the best of technology and our people to supercharge progres s. We partner with global enterprises to deliver digital, engineering, cloud, and software solutions at speed and scale .Our marketing organization reflects the same spirit - combining creativity, technology, and data to amplify HCLTech’s brand and impact in the marketplace . Role Summa ryTh e Associa t e Manager, Paid Med ia will work with designated business marketing teams in planning, executing, and optimizing HCLTech’s paid media campaigns across digital and programmatic channels. This role partners closely with industry verticals, capability horizontals, and corporate marketing teams to translate their business goals into media activation strategies that drive awareness, engagement, and pipelin e.This will be an individual contributor role. You will work in a team of four to five other digital marketers and collaborate within the team, with partner agencies, Advertising platforms, and internal stakeholders to ensure best-in-class B2B and ABM paid media campaigns activations, reporting and innovatio n. Key Responsibilit iesOwn end-to-end paid media planning, execution, and reporting across global and regional campaig ns.Manage day-to-day operations across platforms, including Google Ads, LinkedIn Ads, Meta, The Trade Desk, DV360, 6sense, Reddit, Snapchat and other emerging channe ls.Partner with campaign leads, marketing operations, analytics, and creative teams to design integrated channel strategies and ensure consistent brand presence across paid touchpoin ts.Track and optimise against defined paid media KPIs like Engagement Rates, CPC, CPM and CTR, Bounce rates and other stickiness metri cesOversee relationships with media agencies and platform vendors, ensuring transparency, compliance, and performance accountabili ty.Test and scale new audience strategies and ad technologies (e.g., intent data, predictive audience targeting, account-based activatio n).Partner with analytics and data teams to refine attribution modelling, ensure clean campaign tagging, and deliver actionable insigh ts.Execute campaigns aligned to approved media plans and brand guidelin es.Collaborate and brainstorm with the paid media team in campaign execution, analysis, and stakeholder manageme nt.Maintain a high standard of operational excellence - from budget pacing and process documentation to brand and creative complian ce. KPIs & Success Met ricsPaid media ROI and contribution to program delivera blesMaintaining the Cost per lead (CPL) and cost per engagement ( CPE)Conversion rate improvement across platf ormsShare of voice and audience reach vs. benchm arksCampaign delivery within budget and SLA timel inesStakeholder satisfaction and cross-functional align ment Required Skills & Exper ienceBachelor's degree in marketing, Business, or related discipline; MBA prefe rred.3-5 years of experience in paid media or performance marketing, ideally within B2B technology and IT serv ices.Strong understanding of digital advertising ecosystems (paid search, paid social, display banners, programmatic and account-ba sed).Hands-on experience with Google Ads, LinkedIn Campaign Manager, Meta Ads, The Trade Desk, Reddit Ads, Content Syndication and 6sense (or simi lar).Proven track record managing large-scale paid campaigns and optimizing toward measurable ROI.Strong understanding of Google Analytics, Keywords Research, GTM, Factor.ai and other conversion tag implement ationFamiliarity with marketing automation, CRM, and CAPI integration in campaign workf lows.Data-driven mindset with strong analytical skills; proficiency in Excel, Looker Studio, or equivalent reporting t ools.Excellent communication and presentation skills, able to articulate performance results and recommendations to senior stakehol ders.Experience mentoring up-and-coming t alent Preferred (Nice-to -Have)Experience in global enterprise marketing and working with cross-market camp aigns.Agency management background or prior agency-side exp osure.Familiarity with ABM tools, data onboarding, and intent-based targ eting.Certification(s) in Google Ads, LinkedIn Marketing, or any B2B certific ation. Culture & TraitsYou’re a performance marketer w ith an engineering mindset - curious, data-obsessed, and committed to measurable impact. You thrive in a collaborative, high-velocity global marketing environment and embody HCLTech’s brand prom ise of Supercharging P rogress through technology, creativity, and human ing enuity. Location, Hybrid & ; TravelBased in our Sec tor 1 2 6 N oida SEZ office. Hybrid schedule (~3 days per week in-office) as per current guidelines which may change with new guidelines from the organization. No travel required for th is role.