Lead Generation Expert

<p><strong>About the Company </strong> </p><p>Gunpowder Innovations is a technology-first company building high-performance applications in fintech and health tech. Our engineering team is passionate about solving complex problems at scale, delivering seamless user experiences through cutting-edge mobile and web technologies. AllerWell, one of our flagship products, leverages AI and advanced technology to transform allergy management, helping users make safer food choices. </p><p><br /></p><p><strong>About the Role </strong> </p><p>We are looking for an experienced Lead Generation Expert with 3+ years of experience in outbound sales and lead generation. The primary responsibility of this role is to identify, generate, and qualify high-quality leads within the UK market, driving a strong outbound sales pipeline. </p><p>The ideal candidate has hands-on experience with LinkedIn prospecting, email marketing campaigns, appointment setting, and AI-powered sales tools. You will work closely with the sales team to connect with Founders, CTOs, Product Leaders, and other key decision-makers across startups and technology companies. </p><p><strong>Key Responsibilities </strong> </p><ul><li>Identify and research potential clients across the international market. </li><li>Build targeted prospect lists using LinkedIn Sales Navigator, Apollo, Clay, ZoomInfo, and other sales intelligence platforms. </li><li>Reach out to Founders, CTOs, Product Managers, and business decision-makers. </li><li>Qualify leads based on predefined criteria and schedule discovery calls and product demonstrations for the sales team. </li><li>Act as an <strong>Appointment Setter </strong>, ensuring a steady flow of qualified meetings. </li><li>Use AI tools to streamline prospect research, personalize outreach, and improve lead qualification. </li><li>Track all outreach activities and maintain accurate CRM records. </li><li>Collaborate with the sales and marketing teams to continuously improve outbound strategies and messaging. </li> </ul><p><br /></p><p><strong>Requirements </strong> </p><ul><li><strong>3+ years of experience </strong> in Lead Generation, Business Development, or Outbound Sales. </li><li>Proven experience generating <strong>qualified B2B leads through LinkedIn outreach </strong>. </li><li>Experience running <strong>email marketing and cold email outreach campaigns </strong>. </li><li>Strong experience in <strong>appointment setting </strong> and booking qualified meetings for the sales team. </li><li>Experience working with clients in the EPAC <strong>market </strong> is mandatory. </li><li>Experience selling technology services, SaaS, software development, or digital solutions. </li><li>Strong prospect research and lead qualification skills. </li><li>Excellent written and verbal communication skills. </li><li>Ability to create highly personalized outreach using AI tools. </li><li>Understanding of B2B sales processes and outbound prospecting strategies. </li> </ul><p><br /></p><p><strong>Nice to Have </strong> </p><ul><li>Experience selling to startups, SMEs, and technology companies. </li><li>Experience selling or prospecting in Tech consultancy </li><li>Knowledge of sales engagement tools (Apollo, Outreach, Lemlist, etc.) </li><li>Prior experience working with international clients </li><li>Experience working in fast-paced startup environments. </li><li>Understanding of fintech, health tech, or software product development. </li> </ul><p><br /></p><p><br /></p>