Kpmg global services- customer data platform (cdp) implementation

KPMG · Bangalore, India

KPMG Global Services (KGS) India is a strategic global delivery organization that works with more than 50 KPMG firms to provide a progressive, scalable and customized approach to business requirements.

The KGS India journey has been one of consistent growth, with a current employee count of c.21,000, operating from eight locations in India — Bengaluru, Gurugram, Hyderabad, Mumbai, Kochi, Noida, Pune and Kolkata. — and providing a range of Advisory and Tax-related services to KPMG firms around the world.

Job description:

Location -Bangalore/Pune

Experience in CDP Implementation

JOB DESCRIPTION:

Roles & responsibilities:

•Proven working experience in data platforms (CDP) and/or digital marketing automation platforms

•Preferred experience on at least one of these - Salesforce Data Cloud, Segment CDP, Acquia CDP etc.

•Work out the Integration between Marketing Solutions together with other platform such as CRM, ecommerce, CMS, DAM.

•Working knowledge of HTML, CSS, and Java Script development and constraints

•Good to have knowledge of website analytics tools (e.g., Google Analytics)

•Good to have experience managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

•Continuously improve the Solution Architecture team’s knowledge, methodologies, and customer-facing collateral

•Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in online marketing and measurement

•4+ years of experience in Marketing Data platform, in an agency, industry or consulting organization or any other offshore-onshore coordinated work

•Good knowledge of SQL, HTML, CSS, Java Script, APIz

•Effective verbal and written communication skills. Collaborate with clients - both in offshore and onshore models - to define current state maps (blueprinting), transformation strategy and execution

Educational qualifications

•B. E./ B. Tech/ MBA from a reputed college is preferred