Executive - growth marketing

Wonderla Holidays Ltd. · Bangalore, India

Job Title: Executive – Growth Marketing

Experience: 2-4 years

Location: Bangalore

About Wonderla

Wonderla is India’s leading amusement park brand, known for delivering world-class entertainment experiences across generations. With parks in Bengaluru, Kochi, Hyderabad, Bhubaneswar & Chennai, and Resorts in Bangalore. Wonderla blends innovation, thrill, and hospitality to create unforgettable memories for millions of guests every year.

As we scale our digital ecosystem, growth marketing plays a critical role in driving customer engagement, repeat visits, and long-term brand love.

What You’ll Do: Plan & Execute Lifecycle Campaigns

Own end-to-end execution of campaigns across Web Push, Whats App, RCS, Email, and SMS —from strategy and content planning to testing, deployment, and post-campaign analysis.

Manage and optimize CRM platforms to ensure high data accuracy, smart segmentation, and personalized communication at scale.

Design, build, and optimize automated customer journeys and workflows to nurture leads, drive ticket sales, and improve retention and repeat visits.

Work closely with design, product, tech, and business teams to align lifecycle campaigns with growth, revenue, and customer experience goals.

Run A/B and multivariate tests across channels, analyse results, and continuously optimize messaging, timing, and targeting.

Track campaign performance and user behaviour and convert insights into actionable recommendations to drive growth.

Stay updated on CRM, marketing automation, and lifecycle marketing trends, including compliance with GDPR, email, and messaging regulations.

Collaborate with designers to create engaging, high-performing, and brand-consistent templates and campaign assets.

KPIs & Success Metrics

You’ll be measured on: Campaign open rates, CTRs, and engagement rates Conversion rate from campaigns to ticket purchases / bookings Repeat visitation & retention metrics Revenue contribution from CRM and lifecycle channels Journey performance (drop-offs, completion rates) Incremental lift from A/B experiments CRM database health (deliverability, opt-ins, segmentation quality)

What We’re Looking For: 2-3 years of experience in CRM or growth marketing within a digital-first business. Strong customer-centric mindset with high attention to detail. Hands-on experience with marketing automation tools like Mo Engage, Clever Tap , or similar platforms. Strong analytical skills with the ability to translate data into clear growth insights.