Chief Manager - Performance Marketing

Location: Chennai Experience: 10+ years Key Responsibilities: Develop and implement comprehensive performance marketing strategies aligned with business goals. Manage and optimize digital marketing campaigns across SEM, SEO, paid advertising (PPC, Display), SMM, and email marketing for lead generation. Lead the selection and management of digital marketing agencies and vendors. Oversee campaign budgeting, allocation, and optimization, ensuring cost-efficiency and high ROI. Implement A/B testing methodologies to continuously improve campaign performance and lead conversion rates. Collaborate with the sales team to ensure seamless lead handovers and effective lead nurturing. Track KPIs such as Cost-per-Lead (CPL), lead quality, and conversion rates to measure campaign effectiveness. Use data