Sales, Marketing & Business Development – OFC/CATV/OPGW

Alliance Recruitment Agency · Kolkata, India

Position : Sales, Marketing & Business Development – OFC/CATV/OPGW

Location : Kolkata & Hyderabad

Industry : OFC/CATV/OPGW Cables

Role Objective:

The Business Development & Marketing Executive will be responsible for identifying business

opportunities, generating enquiries, securing purchase orders, and expanding the company's

customer base across the CATV, OFC, OPGW, and Telecom Infrastructure sectors.

This is a hands-on business development role requiring the candidate to build business from

scratch, develop new customer relationships, create market presence, and establish sustainable

sales channels across India.

The role requires proactive market development, customer engagement, sales closure, and

tender opportunity tracking to drive sustainable revenue growth.

Key Responsibilities:

1. Business Development & Sales

• Generate new business opportunities and secure orders for OFC, CATV, OPGW, and

related telecom cable products.

• Develop and maintain strong relationships with:

o Multi System Operators (MSOs)

o Local Cable Operators (LCOs)

o Internet Service Providers (ISPs)

o Telecom Operators

o EPC Contractors

o System Integrators

o Broadband Service Providers

o Corporate & Enterprise Network Customers

• Identify new customers and business opportunities in untapped territories.

• Conduct customer meetings, product presentations, and technical-commercial

discussions.

• Prepare quotations, negotiate commercial terms, and convert opportunities into

purchase orders.

• Achieve assigned monthly, quarterly, and annual sales targets.

• Build and manage a healthy sales pipeline independently.

2. Market Development:

• Develop new markets and sales channels for OFC, CATV, and OPGW products.

• Establish dealer, distributor, channel partner, and institutional customer networks.

• Conduct market research and competitor analysis.

• Identify emerging opportunities in telecom, railway, power utility, broadband, and

infrastructure sectors.

• Support branding, promotional, and marketing initiatives to increase market visibility.

3. Government Business & Tender Monitoring:

• Identify and track opportunities under:

o BharatNet Projects

o BSNL Projects

o Railway Telecom Projects

o RailTel Projects

o Smart City Projects

o Defence Communication Projects

o State Government Telecom Infrastructure Projects

o Power Utility & OPGW Projects

• Monitor procurement portals including:

o GeM

o CPPP

o BSNL e-Procurement

o RailTel Tender Portal

o State Government Tender Portals

• Coordinate with EPC contractors, system integrators, and consortium partners for supply

opportunities.

• Maintain an updated tender tracker covering publication dates, EMD requirements,

submission deadlines, and qualification criteria.

• Identify subcontracting and supply opportunities with prime contractors executing large

government projects.

4. Customer Relationship Management:

• Develop and maintain long-term customer relationships.

• Ensure customer satisfaction through timely responses and support.

• Coordinate with internal teams for order execution and customer requirements.

• Follow up on enquiries, quotations, orders, and payments.

• Create repeat business opportunities and strengthen customer retention.

5. Reporting & MIS:

• Maintain an updated database of leads, enquiries, quotations, and orders.

• Submit weekly and monthly business development reports to management.

• Provide regular updates on:

o Sales Pipeline

o Customer Meetings

o Opportunities Under Negotiation

o Orders Received

o Tender Opportunities

o Competitor Activities

o Market Intelligence

Desired Candidate Profile:

Mandatory Requirements:

• 2–10 years of experience in:

o OFC Sales

o CATV Cable Sales

o Telecom Products Sales

o Telecom Infrastructure Sales

o Industrial Cable Sales

o EPC Business Development

• Demonstrated experience in customer acquisition and business development.

• Strong communication, negotiation, and presentation skills.

• Entrepreneurial mindset with the ability to build business independently.

• Comfortable working in a startup environment with evolving systems and processes.

• Willingness to travel extensively across assigned territories.

Preferred Qualifications & Experience:

Candidates having existing relationships with any of the following shall be preferred:

• MSOs and Cable TV Networks

• LCO Associations

• ISPs and Broadband Providers

• Telecom Operators

• BSNL Regional Offices

• BharatNet Implementing Agencies

• RailTel Officials

• EPC Contractors

• Power Utility Contractors

• Telecom Infrastructure Companies

Additional advantages:

• Familiarity with GeM and Government Procurement Systems.

• Experience in Government Tendering Processes.

• Understanding of OFC specifications including G.652D, Underground OFC, Aerial OFC,

and ADSS Cables.

• Knowledge of CATV network architecture and deployment.

• Exposure to OPGW products and utility sector procurement.

Key Performance Indicators (KPIs):

Performance will be evaluated based on:

• Annual Revenue Generated

• Order Booking Value

• New Customer Acquisition

• Sales Pipeline Development

• Tender Opportunities Identified

• Lead-to-Order Conversion Ratio

• Customer Retention

• Collection Efficiency

• Territory Expansion