Team lead - modern trade

Role Purpose

Drive sell-out, shopper engagement, promoter excellence, and retail execution across modern trade partners.

Ensure premium visibility, high-quality demonstrations, and strong on-ground conversion.

Key Responsibilities

- Retail Execution & Sell-Out

Achieve and exceed sell-out targets across key modern trade chains. Track store-wise performance, competition activity, and drive improvement actions. Conduct regular store visits and audits to ensure consistent execution quality.

- Promoter Management

Lead promoter recruitment, training, daily performance monitoring, and motivation. Ensure promoters deliver exceptional shopper engagement, demo quality, and product storytelling. Work with agency partners to maintain deployment quality and productivity discipline.

- Visibility & Activation

Ensure strong merchandising standards - planogram adherence, availability, and premium visibility. Plan and execute in-store activations and shopper engagement programs.

- Partner & Cross-Functional Collaboration

Coordinate closely with store teams and internal stakeholders for seamless retail execution. Resolve store-level operational issues promptly.

- Performance & Reporting

Track KPIs including sell-out, demo conversion, and promoter productivity. Manage activation budgets with clear ROI.

Requirements

Bachelor's degree. 3–5 years in modern trade/retail execution (appliances, electronics, consumer durables preferred). Strong promoter management and retail operations experience. Excellent communication and stakeholder management. Willingness to travel.