Performance marketer

Eloke Global is a marketing and design agency that partners with brands to build strong online marketing strategies and brand positioning. Core services span Branding, Online Marketing, and Web Design & Developmen, from logo and visual identity design to data-driven ad campaigns on Google, Facebook, and Twitter, along with UI/UX consulting and website development. Eloke Global focuses on understanding each client's vision to create high-impact campaigns that help brands stand out and grow.

Role Description

This is a full-time Performance Marketer role based in Chennai, offered in a hybrid model with some flexibility for work from home. The Performance Marketer will plan, launch, and optimize paid campaigns with a primary focus on Meta Ads (Facebook & Instagram), along with other digital channels, to drive measurable growth in traffic, leads, and conversions. Day-to-day responsibilities include managing ad budgets, conducting A/B tests, analyzing campaign data, preparing performance reports, and recommending strategies to improve ROI. The role also involves collaborating with designers and content specialists to develop compelling creatives, coordinating with clients or internal stakeholders to align campaigns with brand goals, and staying current with platform updates, best practices, and emerging performance marketing trends.

Qualifications

Minimum 2+ years of hands-on experience managing performance marketing campaigns, with a strong focus on Meta Ads (Facebook & Instagram Ads Manager). Proficiency in performance marketing channels, including Meta Ads as the primary channel, along with search engine marketing (SEM), and display or retargeting campaigns. Strong analytical skills with experience using tools such as Meta Ads Manager, Google Analytics, ad platform dashboards, and spreadsheets for data interpretation and reporting. Solid understanding of digital marketing fundamentals, including conversion rate optimization, audience targeting, funnel design, and attribution models. Hands-on experience with Meta Ads campaign structuring, audience segmentation, pixel/event setup, creative testing, and budget scaling. Ability to collaborate with creative and development teams to align campaign messaging, landing pages, and user experience with performance goals. Strong communication and stakeholder management skills, with the ability to present insights and recommendations clearly and persuasively. Prior experience managing performance campaigns for agencies or brands; experience in design-led or branding-focused environments is an advantage. Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience. Demonstrated ability to work in a hybrid setup, manage time effectively, and adapt to changing priorities in a fast-paced environment.