PPC Specialist

Meta Kuwait · India

Job Description

This is a remote position.

Job Responsibilities

• Develop and execute PPC campaigns across Google Ads, Facebook Ads, and Apple Ads to increase brand awareness, drive traffic, and generate leads and sales.
• Analyze campaign performance and make data-driven decisions to optimize campaigns for maximum ROI.
• Conduct keyword research, develop ad copy and creative, and manage bids to achieve campaign objectives.
• Monitor and report on campaign performance, identifying opportunities for improvement and implementing changes as needed.
• Collaborate with internal teams to ensure campaigns align with business objectives and brand messaging.
• Stay up-to-date with the latest trends and best practices in PPC advertising to maintain a competitive edge.

Work Conditions

• Remote/ Permanent work from home
• Pacific Time Zone

Requirements

• Strong analytical skills with the ability to analyze data, identify trends, and make data-driven decisions.
• Experience with keyword research, ad copywriting, bid management, and campaign optimization.
• Excellent communication skills, with the ability to collaborate with cross-functional teams and stakeholders.
• A strong understanding of PPC advertising best practices, industry trends, and emerging technologies.
• Google Ads and Facebook Ads certification preferred.
• Proven experience managing PPC campaigns across Google Ads and Facebook Ads.

Tagged as: bid management, campaign optimization, copywriting, Excellent communication skills, Facebook Ads, Google Ads, keyword research, PPC, problem-solving skills