Marketing Manager

*This Role is on-site in Greater Memphis, TN*

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Our client is a fast-growing Memphis-area law firm serving families through some of life’s hardest transitions. They are hiring a Marketing Manager to run the entire marketing function and expand the firm’s presence across the local community. This is a hands-on, in-person role: you’ll spend as much time with referral partners, at events, and around the office as you do on campaign work. You’ll report into a founder-led leadership team that is closely involved in growth strategy and welcomes a partner who can challenge ideas with data and then commit fully once a plan is chosen.
ResponsibilitiesBuild and manage the marketing plan, editorial calendar, and budget across online and offline channelsTrack and report on performance: lead quality, conversion rates, cost per acquisition, channel returns, and referral trends, and recommend what to do nextCultivate referral relationships with professionals, associations, and community organizations throughout the regionInitiate outreach through coffees, lunches, presentations, seminars, and local eventsPlan and run firm events from logistics through the attendee experienceDrive local press, awards, announcements, and thought leadershipOversee the website, content, email, social, paid ads, reviews, and nurture campaigns, working directly or through outside vendorsManage agencies and freelancers on deliverables, timelines, and spendWork closely with intake, sales, operations, and the attorneys so marketing stays tied to the rest of the businessUse AI tools thoughtfully to work faster while keeping your own judgment and creativity front and center
Ideal BackgroundProven marketing experience, ideally in professional services, with xzbcwsv the ability to take responsibility for results rather than just tasksComfortable meeting new people and building a network from scratchFluent in analytics and reporting, and able to explain what the numbers meanHands-on familiarity with design tools, presentation software, email platforms, social and ad platforms, and web vendorsReceptive to feedback, confident in presenting your point of view, and flexible when the direction changesOrganized, detail-minded, and quick to spot projects that are slippingExperience coaching or managing others, or the desire to grow into it