Marketing Manager

Arulean Air LLC (a subsidiary of Honda Aircraft Company) is seeking a versatile Marketing Manager to own and execute the company's entire marketing function — from brand building and digital marketing to event execution and lead generation. As the sole marketing professional in the organization, this role requires a hands-on, full-stack marketer who can develop strategy and execute tactically with equal strength. The Marketing Manager will build awareness and credibility for Arulean Air's joint fractional aviation ownership program among affluent individuals and corporate clients across the West Coast, working in close alignment with the sales team to deliver a consistent pipeline of high-quality leads.

Interested in this role You can find all the relevant information in the description below.
Key Responsibilities1. Brand Strategy & ManagementDevelop and maintain Arulean Air's brand identity around the pillars of sophistication, safety, and convenienceEnsure brand consistency across all customer touchpoints — digital, print, events, and sales collateralCreate and manage brand guidelines, messaging frameworks, and visual assetsPosition Arulean Air as a premium, trusted choice in the private aviation marketManage external agency and vendor relationships as needed (design, PR, media buying)2. Digital Marketing & ContentPlan and execute digital marketing campaigns across SEO, SEM, social media (LinkedIn, Instagram), and email marketingDevelop compelling content (website copy, blog posts, video, photography) that communicates the HondaJet and Arulean Air value proposition to affluent audiencesManage the company website, ensuring it reflects the premium brand experience and drives lead captureBuild and optimize marketing automation workflows for lead nurturing and prospect engagementMonitor digital analytics (Google Analytics, ad platform dashboards) to measure campaign performance and optimize ROI3. Event Marketing & ExperientialPlan and execute high-touch events targeting affluent prospects — private showcases, hangar events, air shows (e.g., NBAA), and VIP experiencesCollaborate with VP Sales in each territory to design localized events tailored to LA, Bay Area, and Desert Southwest market characteristicsCoordinate logistics, vendor management, and post-event follow-up processesLeverage events as a primary lead generation channel, ensuring seamless handoff of attendee leads to Inside Sales4. Lead Generation & Sales AlignmentOwn the marketing-sourced lead pipeline and deliver qualified leads to Inside Sales on a consistent basisAlign campaign planning with sales priorities, territory needs, and seasonal opportunitiesProvide Inside Sales with lead nurturing email templates, outreach scripts, and campaign-specific talking pointsConduct monthly reviews of lead quality, volume, and conversion metrics with the CSO as direct manager, with the Head of Sales attendingActively incorporate sales team feedback into campaign design and messaging refinement5. Market Intelligence & LocalizationMonitor the competitive landscape in private aviation, including competitor positioning, campaigns, and market trendsDevelop territory-specific marketing initiatives that reflect the unique characteristics of each market (LA entertainment/real estate, Bay Area tech/venture, Desert Southwest leisure/resort)Track industry events, publications, and partnership opportunities within affluent-touchpoint industries (real estate, finance, entertainment, hospitality)6. Compliance & Disclosure ManagementEnsure all external communications use only CEO-approved informationStrictly enforce disclosure restrictions — no undisclosed program details in any external-facing materials prior to the approved public announcement dateObtain CSO approval for all major campaigns, press materials, and external messaging, escalating to the CEO for final approval before publicationMaintain an audit trail of approved external communications
Required QualificationsExperience5+ years of marketing experience, with at least 2 years in a luxury, premium, or high-net-worth client-facing industry (private aviation or fractional ownership programs, luxury travel, real estate, financial services, or premium automotive preferred)Demonstrated experience executing full-funnel marketing — from brand awareness through lead generation to sales enablementProven track record managing digital campaigns (SEO, SEM, paid social, email) with measurable ROIExperience planning and executing high-touch events for affluent audiencesExperience working as a sole marketer or in a small team where hands-on xzbcwsv execution is required
Skills & CompetenciesBrand & Creative: Strong visual and editorial sensibility; ability to develop and maintain a cohesive premium brand across all channelsDigital Marketing: Deep proficiency in SEO/SEM, social media advertising (LinkedIn, Instagram), email marketing platforms, and marketing automation tools (HubSpot, Marketo, or similar)Analytics: Fluency in Google Analytics, ad platform reporting, and data-driven campaign optimization; ability to report ROI and CPL with clarityEvent Management: End-to-end event planning and execution skills, including vendor coordination, budgeting, and post-event lead captureContent Creation: Strong writing skills with the ability to produce compelling copy for web, email, social, and print; basic proficiency in design tools (Canva, Adobe Creative Suite) is a plusCommunication: Excellent interpersonal skills with the ability to collaborate across sales, strategy, and executive leadershipDiscretion & Judgment: Ability to handle confidential information with care and apply disclosure guidelines consistentlyProject Management: Strong organizational skills to manage multiple campaigns, events, and deadlines simultaneously as a solo contributor
EducationBachelor's degree in Marketing, Communications, Business, or a related field requiredMBA or advanced degree preferred