Campaign Strategist
Puretech Digital - A Genesis Company · India
FULL TIME
Job Description
About The Role
As the Campaign Strategist and Account Head for Chhattisgarh, you will be the agency's primary leader on the ground. You will own the account end-to-end — from building local creator and vendor ecosystems to managing government coordination and ensuring flawless on-ground execution. This is a high-ownership, high-visibility role that requires someone who can move fast, think strategically, and deliver results in a dynamic market.
What You'll Do
As the Campaign Strategist and Account Head for Chhattisgarh, you will be the agency's primary leader on the ground. You will own the account end-to-end — from building local creator and vendor ecosystems to managing government coordination and ensuring flawless on-ground execution. This is a high-ownership, high-visibility role that requires someone who can move fast, think strategically, and deliver results in a dynamic market.
What You'll Do
- Own and manage the Chhattisgarh account end-to-end, serving as the primary client and stakeholder contact
- Build and maintain a robust network of local creators, influencers, and vendors
- Lead creator negotiations, briefings, and contract finalisation
- Manage government liaison and event coordination requirements
- Develop campaign strategies tailored to the Chhattisgarh market and audience
- Oversee end-to-end on-ground execution and ensure timely campaign delivery
- Ensure all campaigns are locally relevant, culturally resonant, and brand-aligned
- Manage budgets, timelines, and deliverables for the account
- Mentor and manage the on-ground campaign team
- 5-6 years of experience in social media marketing, influencer marketing, or account management
- Strong understanding of the Chhattisgarh / Central India market
- Proven track record of managing client accounts, on-ground teams, and preferably govt. projects
- Experience working with creators, vendors, and media partners
- Strong negotiation and stakeholder management skills
- Ability to work under pressure and manage multiple priorities simultaneously
- Proficiency in campaign reporting tools, Excel, and social media platforms
- Strategic thinking with sharp on-ground execution ability
Details
| Company | Puretech Digital - A Genesis Company |
| Location | India |
| Type | FULL TIME |
| Niche | general |