Lead Generation

KnowledgeWorks Global Ltd. · India

Business Development Specialist

Job Responsibilities:

• Work with sales team to develop standard lead research templates and HubSpot Playbooks per business persona/campaign
• Perform company / contact research as per ICP.
• Develop strategy, cadence and day-to-day execution of email templates/sequences for lead gen drip campaigns.
• Conduct outreach through LinkedIn and cold calls to qualify inbound leads generated and outbound outreach to maintain a dynamic lead pipeline.
• Craft compliant messaging adhering to the CAN SPAM Act.
• Ensure CRM automations in HubSpot are functioning properly.
• Report progress in Hubspot CRM, overseeing lead intake and transitioning to the sales team and subject matter experts (SMEs).
• Act as the lead generation and prospecting subject matter expert (SME) for the sales team, facilitating monthly Lead Gen Community of Practice (CoP) calls to share and implement best practices.
• Providing coverage of up to 50% during USA business hours (Shift Timings: 3 to 11 PM IST)

Skills:

• Strong time management abilities
• Strong market research and analytical skills
• Intellectual curiosity
• Confidence in rapidly learning and translating insights into compelling messaging
• Capacity to independently create detailed plans from overarching objectives
• Effective prioritization skills
• Previous experience in generating business for a marketing agency, association management, conferences, or print/ industry

Goals:

• Achieve a lead success conversion rate of 20% or higher annually for CJK brands.

• 5 to 8 years of experience in sales, lead generation, or B2B email marketing.
• English language proficiency, experience working with CRMs (Hubspot), LinkedIn Sales Navigator and Lead Intelligence tools
• Bachelor's degree in business, sales, or marketing(Pref)