Regional Operations Manager - Bharat

Aditya Birla Lifestyle Brands Limited · India

About the Company

Aditya Birla Lifestyle Brands Limited (ABLBL), a part of the Aditya Birla Group, is a leading branded apparel company with a comprehensive portfolio of marquee lifestyle brands.

As of March 31, 2025, the Company operates a retail footprint of over 4.6 million sq. ft., comprising 3,253 exclusive brand outlets, presence across 38,000+ multi-brand outlets, and over 7,000 shop-in-shops in department stores across the country.

The Company’s brand portfolio includes India’s most established and trusted names – Louis Philippe, Van Heusen, Allen Solly, and Peter England – each with a legacy of over 25 years.

These brands have consistently delivered sustained growth, driven by a sharp focus on design-led innovation, category expansion, and operational excellence across product lines spanning formal, casual, and occasion wear.

ABLBL has built a strong presence in the innerwear and athleisure market through Van Heusen Innerwear, which has rapidly scaled its distribution network across India. The Company’s portfolio is further enhanced through strategic partnerships with leading international brands including Simon Carter, American Eagle and Reebok. American Eagle has emerged as one of India’s most preferred premium denim brands, while Reebok – transitioned under the Company’s management in 2022 – has expanded its footprint across multiple channels. Simon Carter continues to strengthen its position in the premium menswear segment through its distinctive design language and curated collections.

Roles and Responsibilities

Tapping Business potential for the Region

· Footfall generation- Prepares a quarter wise footfall generation activity plan for the stores. Ensures that every store gets appropriate support

· Create Store business plan in consultation with ARM and team. Co-ordinate with HO to ensure appropriate support for execution.

· Competition Analysis- Analyses the competition information to build up a picture of competition strategy. Identifies emerging opportunities / threats due to competition action. Recommends action to benefit from the emerging trend. Networks with competition staff in the region to better understand the competition environment and validation of numbers / trends.

· Business development- Visits & gives final opinion on B/C sites, filters leads from ARM for further development, anchors the relationship with RBD local representative.

Franchisee Management

· Manages the relationship with the franchisee from a business point of view. · Manage conflicts.

SOP Compliance

· Monitors the ARM and the audit reports. Picks up reoccurring trends at the stores

Merchandize Management

· Monitors the ARM reports and the audit reports. Picks up reoccurring trends at the stores

VM

· Monitors the effectiveness of VM arrangement at outlets and recommends changes

Store Operations

· Analyze quality of store opening, study delay patterns if any.

· Monitor operations & Ensure compliance adherence wrt Cash management, Stock Management, Cost management, housekeeping, staff attendance. Suggest changes to the process as and when required to ensure 100% compliance.

· New Store opening- Design the store launch plan and monitor the launch / opening process. Monitor new store performance with required handholding for first 3 months.

Understanding Consumer needs

· Information Collection- Monitor CRM registration rates, analyze patterns to ensure high registration rates, consumer behavior to information sharing.

· Information Analysis- Suggest ways for better customer service. Give customer insight to the stores for business improvement at store level. Ensure understanding of consumer trend to the ARM and store teams. Develop rapport with top customers (approx 5) of every store.

Team Management

· Recruitment- Hire ARM & SM under ROM’s guidance

· ARM quarterly appraisal/ performance review

· Identify structural issues to motivation

· Sales Targets- Sets weekly targets for the ARMs based on the market trend, expectation of monthly business from his region, and ARM views

· Spend Budget- Sets the monthly spends budgets for ARMS. Reviews budget vs actual trend and recommends changes.

• · Training- To decide on training priorities. Prepare modules for training, make a training calendar for implementation

Qualifications & Experience

• Master of Business Administration (MBA) qualification preferred.
• Relevant experience in Retail operations, Business Acumen, Planning, Business Development.