Key Account Manager (Agency Experience)

Story Digital · Delhi, India

Experience: 5+ years

Industry: Digital Marketing / Advertising / Social Media

Location: Okhla Phase 1, Delhi

About the Role

We are looking for a results-driven Key Account Manager with strong agency experience to manage multiple client accounts, build long-term client relationships, and drive business growth.

The ideal candidate should have hands-on experience managing social media and digital marketing campaigns , coordinating with internal creative/performance teams, understanding client requirements, and identifying opportunities for upselling and cross-selling additional services.

This is a client-facing, revenue-focused role for someone who can balance relationship management, campaign execution, and business development .

Key Responsibilities

Client & Account Management

• Manage a portfolio of multiple client accounts simultaneously.
• Act as the primary point of contact for clients and build strong, long-term relationships.
• Understand client business objectives and translate them into effective digital/social media strategies.
• Conduct regular client calls, reviews, presentations, and performance discussions.
• Ensure timely delivery of campaigns, creatives, content, reports, and other account deliverables.
• Handle client feedback, escalations, and expectations professionally.

Social Media & Campaign Management

• Manage end-to-end social media campaigns across platforms such as Instagram, Facebook, LinkedIn, YouTube, etc.
• Work closely with creative, content, strategy, performance marketing, and design teams.
• Develop campaign briefs and ensure deliverables are aligned with client objectives and brand guidelines.
• Track campaign performance and coordinate with relevant teams to improve results.
• Understand key digital marketing metrics and communicate campaign performance clearly to clients.

Revenue Growth & Upselling

• Identify opportunities to upsell and cross-sell additional agency services.
• Expand existing accounts by identifying new business requirements and marketing opportunities.
• Develop proposals, pitches, and commercial presentations in collaboration with internal teams.
• Contribute directly to account revenue growth and retention .
• Maintain strong knowledge of the agency's service offerings and proactively recommend relevant solutions to clients.
• Build relationships with decision-makers and identify opportunities for increasing client spends.

Account Strategy & Retention

• Develop account growth plans for key clients.
• Monitor client satisfaction, retention, revenue, and profitability.
• Identify potential risks to client relationships and proactively address them.
• Keep track of industry trends, competitors, and emerging social media opportunities.
• Ensure clients see the agency as a strategic partner rather than just a service provider.

Key Skills & Competencies

• Strong client servicing and account management skills.
• Proven experience in a digital marketing / advertising / creative agency .
• Strong understanding of social media marketing and digital campaigns .
• Excellent communication, presentation, and negotiation skills.
• Strong commercial acumen with a demonstrated ability to upsell and generate revenue .
• Ability to manage multiple clients and projects simultaneously.
• Strong coordination and project management skills.
• Ability to understand client business goals and convert them into marketing opportunities.
• Proactive, confident, and solution-oriented approach.
• Strong relationship-building and stakeholder-management skills.

What We're Looking For

The ideal candidate is someone who:

• Has successfully managed multiple agency clients/accounts .
• Is comfortable working in a fast-paced agency environment.
• Can independently manage client conversations and meetings.
• Understands social media campaigns beyond just content posting.
• Has a business-growth mindset and actively looks for upselling opportunities.
• Can turn client relationships into long-term, high-value accounts.
• Is comfortable discussing budgets, proposals, scope expansion, and commercials.
• Takes ownership of both client satisfaction and account revenue .