Title - Content Lead -D2C - Gurgaon || CTC Upto 25 LPA || fast-growing D2C Beauty & Personal Care brand

We’re looking for a hands-on Performance Marketing Content Lead who can own the entire content journey for a fast-growing D2C Beauty & Personal Care brand l Should be comfortable with ideating, scripting, getting on camera, directing editors, reviewing creatives, and using performance data to continuously improve content. What you’ll own: • End-to-end performance content across video, static, website & marketplace/A content • Ideate and script high-performing video ads and scale output to 300–400 assets/month • Develop and test hooks across UGC, testimonials, founder-led, meme-style and other formats • Be comfortable getting on camera when required • Direct static creatives for Meta, marketplaces and website product pages • Track CTR, Hook Rate, Thumb-stop Rate, Hold Rate, Conversion & ROAS and use insights to drive creative decisions • Work closely with the Performance Marketing team to translate campaign requirements into creative briefs • Manage and mentor Content Strategists, video editors and freelancers • Build SOPs and repeatable systems to scale creative output without compromising quality • Stay ahead of emerging D2C content formats, trends and creative approaches What we’re looking for: ✅ 5–7 years of total experience (maximum) ✅ Strong experience building performance content for a D2C brand ✅ Proven understanding of CTR, Hook Rate, Thumb-stop Rate, CPM and ROAS ✅ Strong creative instinct with the ability to identify what makes content stop the scroll ✅ Hands-on experience in ideation, scripting and video direction ✅ Comfortable being on camera ✅ Experience with both video and static ad creatives ✅ Exposure to website, marketplace and A content Target benchmarks: CTR: 1% Video Hook Rate: 25% 50% Hold Rate: 10%