Government Sales Manager - Media

AIM · India

Job Summary:

About AIM Media House:

AIM Media House is India’s largest AI and technology media company, operating properties across research, events, and editorial — including AIM Research, MachineCon, Cypher, Data Engineering Summit, CDO Vision, and MachineHack. AIM’s audience spans CXOs, policy makers, data scientists, and enterprise technologists across India and the US.

Role Overview:

AIM is looking for a senior media sales professional with a proven track record of closing large-ticket deals with government ministries, PSUs, and public sector undertakings. This role is responsible for driving advertising, sponsorship, and content partnership revenue from government and quasi-government accounts across AIM’s portfolio of publications, events, and research platforms.

The ideal candidate understands the procurement and approval cycles within government institutions, has existing relationships with communication and PR heads at ministries, and can navigate both political and bureaucratic dynamics to close deals.

Key Responsibilities:

• Own and grow a portfolio of government and PSU accounts, generating advertising, event sponsorship, and content marketing revenue across AIM properties.

• Develop and nurture relationships with decision-makers at Central and State Ministries, PSEs, regulatory bodies, and government-backed technology initiatives (e.g., MeitY, DPIIT, NIC, NASSCOM government programmes).

• Identify and pursue new government tenders, RFPs, and direct media mandates — from annual advertising budgets to one-time campaign spends.

• Pitch AIM’s media offerings — editorial placements, event sponsorships, research reports, awards, and branded content — to government communication and public affairs teams.

• Manage the full sales cycle: prospecting, proposal, internal approvals, billing (including DAVP/DPIIT rate structures where applicable), and collection.

• Coordinate with internal editorial, events, and research teams to design custom government-facing packages.

• Track and forecast pipeline on a weekly basis; deliver against quarterly and annual revenue targets.

• Stay current on government digital transformation, AI policy, and public sector IT spending to position AIM as the definitive voice for these audiences.

What We Are Looking For:

• 10+ years of media sales experience, with at least 6–8 years specifically selling media (print, digital, events, or broadcast) to government clients.

• Demonstrated history of closing large-value deals with Central or State Government departments, PSUs, or defence/public infrastructure organisations.

• Strong working knowledge of government procurement processes — GFR rules, GeM portal, DAVP empanelment, PAO billing, and ministry approval hierarchies.

• An existing network of contacts within government communication wings, ministry PIBs, and public sector marketing or CSR departments.

• Ability to draft persuasive proposals and pitch decks aligned to government communication objectives (public awareness campaigns, skilling, digital India, AI adoption).

• High comfort level operating in long sales cycles with multiple stakeholders and layers of approval.

• Prior experience with media companies, think tanks, or tech-focused publications preferred.