Social Media and Influencer Marketer (Fashion/ D2C Startup)

PeopleGene · Bengaluru, India

Responsibility:

• Set up and manage the social media accounts for a fashion and lifestyle brand. Implement the social media strategies for building brand awareness, and generating inbound traffic along with product adoption.

• Ensure relevant and engaging text, image, and video content for social media accounts.

• Benchmark current trends across social media and create relevant content for the brand.

• Organize and participate in events to build community and boost brand awareness.

• Coordinate with Marketing, PR, and Communications teams to ensure brand consistency.

• Build relationships with customers, potential customers, industry professionals, and journalists.

• Identify and build relationships with relevant influencers and agencies

• Create Influencer collaboration strategies that align with the brand vision

• Negotiate, manage deliverables, and ensure smooth collaboration with influencers

• Oversee influencer campaigns from ideation to execution.

• Monitor influencer content and measure its impact on brand awareness, engagement, and conversions

• Build and nurture relationships with the online community through active engagement and responding to comments and messages

• Facilitate and encourage user-generated content and brand advocacy among followers

• Collaborate with the creative team to develop and shoot engaging, on-brand content.

• Write copy for social posts and ensure consistent brand voice across all platforms.

Good to have

:• Prior 2-4 years of relevant social media management experience

.• Passionate about Fashion and Beauty Category

.• Experience working with marketing/media agencies

.• Strong understanding of SEO, Google analytics, Web analytics

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