Google PPC & Meta Ads Specialist (Evening Shift)

ICONIER Digital Marketing Agency · Bangalore, India

Job Opening: Google Ads & Meta Ads Specialist (Evening Shift)

Experience: 1.5–3 Years

Employment Type: Full-Time

Work Mode: Work From Home

Working Days: Monday to Saturday

Shift: Night Shift aligned with US business hours (6pm to 2:30am IST)

Salary : ₹30,000–₹40,000 per month, based on experience and expertise

Role Overview

We are hiring an experienced Paid Media Expert with strong hands-on expertise in Google

Ads, Meta Ads and Google Local Services Ads . Working knowledge of LinkedIn Ads is also

required.

The ideal candidate must have a strategic, analytical and performance-driven mindset and

should be capable of independently planning, creating, managing, optimizing and reporting

campaigns across multiple client projects.

The role includes both lead-generation and ecommerce campaigns , with a strong focus on

qualified leads, revenue, profitability and accurate conversion tracking.

Key Responsibilities

Independently manage multiple paid media projects across different industries.

Develop campaign strategies based on business goals, budgets, audiences and

customer intent.

Create and manage Google Search, Performance Max, Shopping, Display and

remarketing campaigns.

Manage Meta lead-generation, website conversion, sales, retargeting and catalogue

campaigns.

Set up and optimize Google Local Services Ads, including budgets, service areas, lead

quality and lead disputes.

Manage LinkedIn Ads campaigns for B2B lead generation when required.

Conduct keyword, search-term, competitor and audience research.

Plan and test ad copy, creatives, audiences, offers, keywords and landing pages.

Monitor budgets, CPL, CPA, ROAS, conversion rates and qualified-lead rates.

Identify campaign, tracking, landing-page, offer and sales-funnel issues.

Prepare clear reports with performance insights, completed actions and next steps.

Communicate campaign performance and recommendations to clients and internal

teams.

Maintain campaign documentation, testing records and optimization logs.

Required Skills and Experience

2–4 years of hands-on paid advertising experience.

Strong practical knowledge of Google Ads and Meta Ads.

Experience managing Google Local Services Ads.

Experience with lead-generation and ecommerce campaigns.

Ability to create and manage campaigns independently from strategy to reporting.

Strong knowledge of keyword match types, negative keywords, bidding strategies and

audience targeting.

Experience with Meta Instant Forms, website conversions, sales campaigns and

catalogue ads.

Understanding of Google Shopping, Merchant Center and product feeds.

Ability to manage multiple active projects without constant supervision.

Strong strategic thinking, prioritization, communication and problem-solving skills.

Tracking and Analytics Knowledge

The candidate must have practical knowledge of:

Google Analytics 4

Google Tag Manager

Google Ads conversion tracking

Enhanced conversions

Meta Pixel

Meta Conversions API

Meta Events Manager

Browser and server-event deduplication

Form-submission tracking

Phone-call and click-to-call tracking

Ecommerce purchase and revenue tracking

Custom conversions

UTM parameters

Primary and secondary conversion actions

CRM and offline conversion tracking

Attribution differences between Google Ads, Meta Ads, GA4 and CRM data

The candidate does not need to be a developer but must be able to identify tracking issues,

troubleshoot basic problems and coordinate with developers when required.

Strategic Mindset Required

The selected candidate should be able to:

Understand the client’s business before creating campaigns.

Focus on qualified leads, sales and profitability—not only clicks or cheap leads.

Make decisions based on data rather than assumptions.

Diagnose performance drops before making unnecessary changes.

Separate campaign problems from tracking, landing-page, offer and sales-process

problems.

Plan structured tests with clear goals and measurable outcomes.

Allocate budgets based on business value and campaign performance.

Scale campaigns without damaging lead quality or profitability.

Take responsibility for campaign decisions, mistakes and results.

Communicate realistic expectations without making false guarantees.

Preferred Skills

Experience managing paid campaigns for US-based clients.

Experience with Shopify or WooCommerce advertising.

Knowledge of Looker Studio reporting.

Experience with call-tracking tools and CRM integrations.

Experience importing qualified leads and offline conversions.

Google Ads or Meta certifications.

Strong client communication and campaign-presentation skills.

Please Do Not Apply If

Your experience is mainly in organic social media management.

You have only boosted posts on Facebook or Instagram.

You have not independently created and managed Google Ads campaigns.

You do not have practical knowledge of GA4, GTM, Meta Pixel or conversion tracking.

You have only supported a performance marketing team without owning campaigns.

You are only familiar with campaign setup but not optimization, tracking or reporting.

You cannot explain campaign results using metrics such as CPL, CPA, ROAS and

qualified-lead rate.

You are not comfortable managing multiple client projects independently.

You are not available for a Monday-to-Saturday night shift.