Associate Director, Paid Social

GALE is a Business Agency that brings its insights to brand storytelling and activates it across every channel. With expertise in business strategy, media, CRM, brand communications, performance marketing and technology, GALE creates integrated marketing systems and communications that grow businesses. Founded in 2014, the agency has since been named Ad Age Data and Analytics Agency of the Year and Adweek's Breakthrough Media Agency of the Year.

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We work with Hard Rock, MilkPEP, Chili’s, Pella, IHG, MoneyLion and more. If you're driven by a passion to build something great, a desire to innovate, and a commitment to achieve excellence in your craft, GALE is a great place for you!GALE has nine offices around the world, including New York, Toronto, Los Angeles, Austin, Denver, Kansas City, London, Bengaluru and Singapore. GALE embraces a hybrid, flexible workplace with employees asked to attend the office three days per week.As a global agency, we are currently hiring across multiple locations within North America. Please apply today to learn more. You can check our office locations here.
We are seeking a results-driven, goal-oriented Associate Director, Paid Social to lead paid social strategy and execution across the full social ecosystem: Meta, LinkedIn, TikTok, Snapchat, Reddit, Pinterest and Twitter/X. As a thought leader in paid social, you will provide platform technical expertise, connect media performance to business outcomes, and manage, mentor, and grow a team of paid social practitioners. You will own day-to-day client relationships, drive measurement rigor, and champion high-impact, innovative social media units that move the needle for our clients' businesses.
What You Will Be DoingLeading platform strategy and maintaining deep, hands-on technical proficiency across Meta, LinkedIn, TikTok, Snapchat, Reddit, Pinterest and Twitter/X, including emerging ad formats, bidding strategies and platform betasCreating key client strategies and ensuring team alignment on strategy and processDeveloping a deep understanding of each client's business, objectives, and competitive landscapeConnecting media performance to business results, translating platform metrics into clear narratives around revenue, growth and ROI for clients and internal stakeholdersChampioning measurement best practices, including attribution modeling, incrementality testing, and cross-channel performance frameworksDeveloping and executing high-impact social media units and creative concepts that drive engagement, cultural relevance and business outcomesDeveloping and maintaining relationships with key paid social partners, staying at the forefront of platform developments, betas and new technologiesEstablishing client relationships built on accurate, timely and proactive communicationEnsuring best practices and innovation across all paid social activityLeading team development and mentorship, coaching junior team members and building a culture of growth, accountability and craft excellenceManaging and developing direct reports, including performance management and career pathingDemonstrating knowledge sharing across teams to scale social best practices agency-wideDefining new initiatives and identifying opportunities to grow client revenue and upsell capabilitiesCollaborating cross-functionally with paid search, programmatic, analytics and planning teamsContributing to new business development when requestedDemonstrating leadership across teams and the agency
Who You AreYou have 6-8 years' experience in a digital agency, with a focus on biddable media and Paid SocialStrong technical proficiency managing large-scale paid social campaigns across Meta, LinkedIn, TikTok, Snapchat, Reddit, Pinterest and Twitter/XA track record of connecting paid social performance to broader business results and client KPIsStrong understanding of measurement approaches, attribution models and testing frameworksExperience developing high-impact, innovative social media units and creative that drives resultsA strong collaborator with internal and external partners, clients, peers, partner agencies and vendorsAt the forefront of all paid social developments and technologiesA strong manager with proven experience developing and mentoring a teamAn excellent communicator and presenter, including to senior audiencesAble to think strategically and identify and resolve problems in a client-centric environmentAdvanced project management skills for managing client expectationsA strong negotiator with demonstrated problem-solving skillsAble to strategically plan for revenue and team growthYou bring a high level of integrity, autonomy and self-motivation
Note: Hybrid work in-office is an essential requirement of this role.
Our Commitment to InclusionWe believe in inclusivity and do our best work when people with diverse perspectives, backgrounds, and skills are brought together. Our Core Values are at the root of GALE's collaborative environment and help to foster a strong community. Our Code of Conduct, Human Resources policies, and executive investment in inclusion further support and protect GALE's inclusive workplace. GALE is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
In order to comply with equal pay and salary transparency laws in various locations, we believe the target compensation for this role is $110,000 - $140,000 per year. xzbcwsv Actual compensation is influenced by a wide array of factors including but not limited to skill set, qualifications, job performance, level of experience, location, and business needs. For more information on other benefits we offer, please visit