Program manager - channel partner

We're looking for a Program Manager to drive our channel partner programs PAN India, sitting out of Head Office. You'll own the full lifecycle of channel partner engagement — from onboarding through loyalty, activation and support — running programs consistently across every region to deliver the outcomes the organization is targeting. This is a hands-on program management role: you'll design the program, get it running on the ground everywhere, and keep tuning it based on what the numbers

Roles & Responsibilities

Own and run the channel partner loyalty program end-to-end — design, PAN India rollout, and ongoing refinement to keep channel partners engaged and motivated. Plan and execute engagement & activation campaigns for channel partners across all regions, driving participation and the business outcomes the organization is targeting. Manage the channel partner community at scale — onboarding, communication, recognition and grievance handling — building a strong, engaged network PAN India. Oversee call centre/helpdesk management supporting channel partners, ensuring queries and escalations are resolved within defined TATs. Drive central onboarding campaigns for new channel partners, ensuring the onboarding experience stays smooth and consistent across every region. Coordinate with regional and field teams to cascade programs, track on-ground adoption, and course-correct quickly where numbers fall short. Track and report program performance PAN India — participation, activation, retention, ROI — and turn the data into recommendations for leadership. Manage program budgets and vendor relationships, including loyalty platform providers and call centre partners. Keep innovating on program design — incentive structures, gamification, recognition mechanics — to keep channel partner engagement consistently high. Ensure every program stays aligned with overall business goals and is executed consistently, whether it's a metro branch or a remote location.

What We're Looking For

6–9 years of experience in program, channel, or partner engagement management, ideally within BFSI/NBFC or another channel-driven business. Proven track record running PAN India programs — comfortable working with diverse regional teams and driving consistent execution at scale. Strong stakeholder management skills — able to coordinate effectively between Head Office, regional teams and external vendors. Experience designing and running loyalty/engagement programs and activation campaigns. Exposure to managing call centre / help desk operations, including TAT and service-quality tracking. Strong project management and organizational skills — able to run multiple programs simultaneously without losing sight of the details. Data-driven mindset — comfortable tracking KPIs and translating data into program improvements. Excellent communication skills — equally effective talking to channel partners on the ground and presenting to senior leadership. Prior experience with community management or channel/partner engagement programs is a strong plus

If your profile aligns with the requirement above, please send your resume to