Graphic designer

Born Good · India

Position: Graphic Designer

Location: Bengaluru, India

About Born Good (Be Better Personal Care Private Limited)

Born Good is a digital first FMCG brand with a core mission to enable people contribute to the planet in a small yet significant way. We are a rapidly growing startup that offers a range of USDA certified and plant-based home cleaners. They are effective cleaners that are 100% safe and non-toxic. We are a funded startup.

About the Role

We are looking for a creative and versatile Graphic Designer with a proven track record of producing high-converting creatives for a D2 C/e-commerce brand. You will own the visual output across our performance marketing, lifecycle, and platform channels — from Meta ad creatives to marketplace A+ content to email and Whats App banners.

The ideal candidate understands what makes a D2 C banner or ad creative convert and what doesn't. An ideal candidate will be fluent in traditional design tools, and is equally comfortable using AI-assisted creative tools to move fast without compromising on quality.

Key Responsibilities

• Performance Creatives: Design static, carousel, and video creatives for Meta and other paid platforms, iterating quickly based on performance data and creative fatigue.

• Lifecycle & Retention Design: Create email creatives and Whats App banners that support retention and repeat-purchase campaigns, in line with brand and platform best practices.

• D2 C Conversion Design: Apply a working knowledge of what drives clicks and conversions in D2 C banner creatives — hierarchy, messaging, offer placement — across ad and website placements.

• Marketplace & Listing Creatives: Support the deployment of high-converting A+ content and infographics for Amazon, Flipkart, and quick-commerce listings alongside the e-commerce team.

• AI-Assisted Creative Production: Use AI creative tools and prompting (e.g. Claude, Claude Design, Higgsfield, and similar) to accelerate ideation and production, alongside traditional tools like Photoshop and Illustrator.

• Brand Consistency: Ensure all creative output is consistent with Born Good's brand guidelines, tone, and visual identity across every channel and platform.

• Cross-Functional Collaboration: Work closely with the marketing, e-commerce, and growth teams to translate campaign briefs and performance insights into effective creative.

• Creative Testing: Support structured A/B testing of creative concepts and formats, and apply learnings to future briefs.

Skills we are looking for

Must Haves:

• Experience: 3+ years of hands-on graphic design experience, preferably generating creatives for Meta (statics, carousels, and video), email, and Whats App banners.

• D2 C Creative Sense: Strong understanding of D2 C banner and ad creative best practices — what works, what doesn't, and why.

• Tools Mastery: Advanced proficiency in Photoshop and Illustrator; comfortable with video editing tools for short-form ad content.

• AI Creative Tools: Strong, demonstrated ability to generate creatives using AI tools and prompting — e.g. Claude, Claude Design, Higgsfield, or similar platforms.

• Ownership Mindset: Self-starter attitude, capable of managing multiple briefs and deadlines with minimal supervision.

• Education: Bachelor's degree in Design, Fine Arts, or a related field (or equivalent portfolio experience).

Nice To Have:

• A strong portfolio showcasing D2 C/FMCG creative work

• Basic motion graphics or video editing skills

• Exceptional communication and interpersonal skills to work with cross-functional stakeholders

• Ability to work in a team environment

• Enthusiasm to learn and experiment with new creative tools