Area Manager - Diabetes Technologies

SHUKRA PHARMACEUTICALS LTD · India

Job Title: Area Manager – Diabetes Technologies 

Diabetes Care Engagement Partner / State Diabetes Business Lead

Location: Pan India

ROLE OBJECTIVE

To develop and expand Shukra Pharmaceuticals’ Diabetes Technologies business across the assigned territory or state through strong clinical engagement, KOL development, institutional partnerships, patient-support initiatives and effective trade execution.

The role will focus on improving the adoption of advanced diabetes-care solutions, including Continuous Glucose Monitoring Systems (CGMS), Insulin Delivery Device Technologies and Integrated Diabetes Management Programmes across private, institutional and government healthcare channels.

KEY RESPONSIBILITIES

• Develop and implement territory- or state-specific sales and market-development strategies.
• Promote CGMS, insulin-related technologies, GLP-1 products and diabetes patient-support solutions.
• Build strong relationships with endocrinologists, diabetologists, physicians and other diabetes-care specialists.
• Establish and maintain meaningful engagement with leading KOLs across the assigned state.
• Generate prescriptions, product adoption, patient referrals and institutional business opportunities.
• Conduct regular HCP calls, scientific discussions, product presentations and demonstrations.
• Plan and organise Round Table Meetings, CMEs, advisory-board meetings, workshops and clinical-awareness programmes.
• Coordinate diabetes-screening camps, patient-education initiatives and structured patient-support programmes.
• Develop B2B partnerships with hospitals, diabetes clinics, diagnostic centres, pharmacies and corporate healthcare organisations.
• Expand coverage across government hospitals, medical colleges, institutional accounts and public-sector healthcare facilities.
• Build and strengthen distributor, stockist, pharmacy and trade-channel networks.
• Ensure adequate product availability, inventory management and secondary-sales movement.
• Monitor competitor activities, market trends, pricing, prescription behaviour and emerging technologies.
• Maintain accurate doctor databases, KOL mapping, sales reports, call records and market intelligence.
• Achieve defined monthly, quarterly and annual sales, prescription, coverage and business-development objectives.
• Coordinate with the medical, marketing, commercial and patient-support teams for effective programme execution.

ADDITIONAL RESPONSIBILITIES — STATE DIABETES BUSINESS LEAD

• Lead and develop the Diabetes Care Engagement Partners operating within the assigned state.
• Prepare territory-wise sales plans, doctor-coverage strategies and institutional-business plans.
• Conduct joint fieldwork, coaching, product training and regular performance reviews.
• Drive consistent implementation of the Diabetes Division’s sales and marketing strategy.
• Monitor primary and secondary sales, collections, stock availability and distributor performance.
• Develop state-level KOL networks and strategic relationships with major institutions.
• Review territory productivity and implement corrective action plans wherever required.
• Ensure achievement of state-level sales, coverage, patient-support and institutional-business targets.
• Maintain compliance with company policies, reporting requirements and ethical promotional practices.

EXPERIENCE REQUIREMENTS

• Minimum 10 years of overall experience in pharmaceutical, medical-device or healthcare sales.
• At least 5 years of direct experience in the diabetes segment .
• Preference will be given to candidates with experience in a reputed insulin, diabetes, CGMS or GLP-1 organisation .
• Strong relationships with endocrinologists, diabetologists, physicians and KOLs within the assigned territory or state.
• Demonstrated experience in prescription generation, institutional sales, B2B business, government hospitals and trade management.
• Proven capability in organising RTMs, CMEs, scientific programmes and patient-support activities.
• Previous team-management experience is mandatory for the State Diabetes Business Lead position.

EDUCATIONAL QUALIFICATION

• Graduate degree in Science, Pharmacy, Life Sciences, Business Administration or a related discipline.
• A postgraduate qualification in Marketing, Healthcare Management or Business Administration will be an advantage.

PREFERRED CAPABILITIES

• Strong understanding of diabetes management, insulin therapy, CGMS and GLP-1 product categories.
• Excellent clinical communication, scientific presentation and HCP-engagement abilities.
• Strong sales, negotiation, territory planning and business-development capabilities.
• Proven KOL, institutional and stakeholder-management skills.
• Experience covering private hospitals, government institutions and trade channels.
• Ability to analyse market potential and convert opportunities into sustainable business.
• Strong leadership, coaching, reporting and problem-solving capabilities.
• Willingness to travel extensively within the assigned territory or state.

KEY PERFORMANCE INDICATORS

• Sales and business-target achievement
• Prescription generation and HCP activation
• CGMS and diabetes-product adoption
• KOL development and engagement
• Government and private hospital coverage
• Institutional and B2B business development
• Distributor and trade-network expansion
• RTM, CME and patient-support programme execution
• Team productivity and territory performance
• Reporting quality, stock management and collections