B2B Lead Generation Specialist (Upwork)

Opvia.in · Kolkata, India

We are looking for an experienced B2B Lead Generation Specialist to generate qualified business opportunities and build a consistent sales pipeline through Upwork, freelance platforms, and outbound channels .

The ideal candidate should have hands-on experience in prospecting, proposal writing, client communication, lead qualification, and converting opportunities into paying clients.

• Generate qualified B2B leads and new client opportunities.
• Identify and pursue relevant opportunities through Upwork and other bidding/freelance platforms .
• Research prospective companies and key decision-makers.
• Write customized proposals, pitches, and commercial estimates.
• Manage prospect conversations, follow-ups, meetings, and negotiations.
• Maintain a consistent sales pipeline and achieve monthly targets.
• Build strong client relationships to generate repeat business.
• Track leads, proposals, conversion rates, and revenue generated.

• 3+ years of experience in B2B Lead Generation, Online Bidding, or Client Acquisition .
• Strong experience with Upwork or similar freelance platforms .
• Excellent proposal writing and prospecting skills.
• Experience communicating with international B2B clients.
• Strong negotiation and relationship-management skills.
• Ability to manage multiple opportunities simultaneously.
• Target-driven with strong communication skills.

• B2B Lead Generation
• Upwork
• Online Bidding
• Client Acquisition
• Proposal Writing
• Prospecting & Lead Qualification
• Outbound Sales
• Client Communication
• Negotiation & Closing
• Pipeline Management
• Freelance Platforms
• CRM & Sales Reporting

• LinkedIn Sales Navigator experience.
• Experience with Freelancer, Fiverr, Guru, PeoplePerHour, or similar platforms .
• Experience selling IT, digital marketing, SaaS, or agency services.
• Experience working with international clients.