Media Strategy & Planning Manager

Applicantz · India

We are looking for an experienced Media Strategy & Planning Manager to lead integrated digital media planning and execution that drives brand awareness, engagement, and measurable business outcomes. The ideal candidate should have a strong background in digital media strategy, campaign optimization, and stakeholder management, with experience in the B2B SaaS industry.

Minimum Qualifications

• 5+ years of experience in Digital Media Strategy & Planning.
• Experience managing both performance marketing (Lead Generation/eCommerce) and brand campaigns .
• Strong understanding of the Indian digital media landscape , platforms, and consumer behavior within the B2B SaaS industry.
• Hands-on experience with digital media planning tools, ad tech platforms, and analytics/reporting solutions.
• Proven experience developing integrated media strategies across Search, Social, Programmatic, Display, and Video channels.
• Strong analytical, stakeholder management, negotiation, and communication skills.
• Experience managing multiple campaigns and cross-functional stakeholders.
• Prior agency experience is highly preferred.

Key Responsibilities

• Partner with business stakeholders to understand campaign objectives, target audiences, budgets, and success metrics.
• Develop integrated digital media strategies aligned with business and marketing objectives.
• Recommend the optimal media mix and investment strategy across digital channels.
• Leverage consumer insights, market research, competitive intelligence, and historical performance to inform media planning.
• Translate media strategies into actionable plans with defined KPIs and measurement frameworks.
• Collaborate with media agencies and internal stakeholders to execute campaigns from planning through delivery.
• Monitor campaign performance and optimize campaigns to maximize efficiency, ROI, and business outcomes.
• Maintain campaign reporting frameworks and present actionable insights to business stakeholders.
• Deliver post-campaign analyses with recommendations for future optimization and investment decisions.