Business Development Specialist

Position OverviewA global, reputable law firm is seeking a Marketing & Business Development Specialist to lead M&BD efforts for the global Transportation & Logistics (T&L) sector and support the global Automotive & Mobility (A&M) sector.

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In this role, you will partner closely with global and local M&BD teams, sector heads, leadership, and key lawyers to develop and execute strategic marketing and business development initiatives that drive client engagement, enhance market positioning, and support long-term growth across the sectors and their aligned practice areas.
Key ResponsibilitiesLeadership & Strategic PlanningPartner with sector leadership, M&BD colleagues, and other key stakeholders to develop and execute global strategies that align with firmwide objectives and strengthen the firm's position in the T&L and A&M sectors.Lead and support the development of annual business plans for the T&L and A&M sectors, ensuring effective implementation and alignment with broader global sector strategies.
Marketing Campaigns, Profile Raising & Thought LeadershipPlan, develop, and execute integrated marketing and communications initiatives, including client seminars and events, continuing legal education (CLE) programs, client-facing materials, conference participation, and digital content across web and social media channels.Lead the preparation and coordination of directory submissions and award applications to enhance the sectors' visibility and recognition in relevant rankings and publications.Coordinate contributions to sector-specific thought leadership initiatives and publications.Collaborate with the Public Relations team to develop and implement profile-raising strategies for the sectors and individual partners.
Events & SponsorshipsPlan and execute client seminars, webinars, and other marketing events, overseeing event materials, vendor selection, client communications, logistics, and post-event reporting.Evaluate and manage sponsorship opportunities, including negotiating agreements and coordinating participation, to maximize value and return on investment.Build and maintain relationships with relevant industry associations, leveraging sponsorships and partnerships to strengthen client engagement and expand the firm's market presence.Work with sector heads and leadership to plan internal meetings, retreats, and educational sessions that strengthen sector knowledge and collaboration.
Pitching, Targeting & New Business DevelopmentLead pitch strategy for the T&L sector, aligning initiatives with the firm's sales transformation objectives and global pitch coordination efforts.Develop, coordinate, and manage responses to requests for proposals (RFPs), pitches, and other business development opportunities, ensuring submissions are tailored to client needs and sector priorities.Develop and maintain a suite of targeting and business development materials, including standard credentials documents, to support client development and new business generation.
QualificationsSkills & CompetenciesDemonstrated ability to independently manage and execute marketing campaigns and business development projects from inception through completion.Strong client service orientation, with excellent communication, relationship-building, and stakeholder engagement skills.Strong project management and organizational skills, with the ability to manage multiple priorities while maintaining exceptional attention to detail.Proficiency in Microsoft Office applications, including Word, Excel, and PowerPoint.Familiarity with the firm's AI tools and a willingness to incorporate them into workflows to improve efficiency and effectiveness. xzbcwsv
Education & ExperienceA minimum of five years of relevant marketing and business development experience, preferably within a law firm or professional services environment.