Content Strategist (Founding Team)

About Credfix Credfix is an AI-first debt management and resolution platform helping distressed borrowers across India take back control of their financial lives. We work with borrowers who are navigating collection pressure, mounting dues, and a system that rarely treats them with dignity. Our products — from AI-powered call management to structured debt resolution journeys — are built around one belief: financial distress is a phase, not an identity. We're at the steepest part of our growth curve, scaling paid acquisition across Meta and Google while building an organic and AI-search content engine from scratch. This is not a brand content role. You'll work backwards from performance data: hook rates, cost-per-funnel-entry, conversion by messaging angle. Every script is a hypothesis; eve