performance marketing & social media manager

Sheet Story · Islamabad, Pakistan

Sheet Story is an online bedding brand selling to customers in the UK through our own Shopify store and Amazon. Our range covers 400 thread count bamboo and cotton bedding, the Loomshire collection, and terry and quilted mattress and pillow protectors. Every bed tells a Sheet Story - we're looking for someone who can tell ours to more people and turn that attention into sales.

The role

You will own paid acquisition and social media for a growing D2C brand. You'll plan, launch and optimise campaigns, track what's working, and build a social presence that drives traffic and sales. You'll work directly with the founder and the brand team.

What you'll do

• Run and optimise Google Ads campaigns (Search, Shopping, Performance Max) with clear ROAS targets
• Manage Meta (Facebook & Instagram) ads from creative brief through scaling
• Support Amazon Sponsored Ads and marketplace growth
• Plan and publish content across Instagram, Facebook, TikTok and Pinterest that fits the brand guidelines
• Brief and review creatives, including product shots, reels, UGC-style videos and ad copy
• Track performance in GA4, Shopify analytics and ad platforms, and report weekly on spend, ROAS, CAC and conversions
• Run A/B tests on ads, landing pages and offers
• Coordinate with affiliate partners (Adtraction), influencers and the content and SEO team

What we're looking for

• 2-4 years of hands-on experience in performance marketing for e-commerce or D2C, ideally targeting UK, EU or US markets
• A proven track record managing ad budgets on Google and Meta, with results you can show
• Strong working knowledge of GA4, Google Merchant Center, Meta Business Suite and Shopify
• A good eye for creative, and an understanding of what makes a scroll-stopping ad
• Comfort with numbers: you make decisions from data, not guesswork
• Bonus: Amazon Ads, Canva or CapCut skills, or experience in home, textile or lifestyle brands

What we offer

• Direct ownership of the brand's growth and its budget
• Exposure to the UK market and international e-commerce
• A small team where your work is visible and moves fast

Probation period:

3 months, with a performance review at the end. Confirmation is based on campaign results and fit with the team.