Influencer & Partnerships Manager

Hitwicket (Metasports Interactive) · India

Imagine saying that you were a part of a testing team that scaled a game to 100 Million users AND delighted a diverse demography from 10yr old to 60yrs old; from a Kirana store owner in the village to a CEO in London!!

At Hitwicket , we are on a mission to be THE game for Cricket. Think FIFA and Football.

In pursuance of our mission, we have secured a Series A funding of (Investors in MyGate, Happay, HackerEarth, etc.) and a from London based Metica (we are so far the only gaming company from India to have received this kind of a funding)

PS - We are the only company in the world where creative problem-solving is actually fun & games.

About the role:

We’re looking for someone who has done influencer marketing and partnerships before and knows how to build it from scratch.

At Hitwicket, influencer marketing is a new growth channel we want to build seriously. You’ll own it end-to-end, from figuring out the right creators to building relationships, negotiating deals, running campaigns and measuring what actually drives users.

We’re looking for someone who doesn’t need to start by figuring out what influencer marketing is.

You should come in with a playbook, a network and a point of view.

What you’ll do:

• Build and manage a strong network of creators across gaming, cricket, sports, entertainment and adjacent categories .
• Own the entire creator lifecycle: identify → reach out → negotiate → brief → execute → track → analyse → scale .
• Build a structured creator database with contacts, pricing, audience data, past campaigns and performance.
• Develop repeatable playbooks for creator selection, outreach, negotiations, content formats, pricing and campaign measurement.
• Run creator campaigns across platforms such as YouTube, Instagram and other relevant channels .
• Work with creators to develop content that feels native to their audience while still working for Hitwicket.
• Track campaign performance across installs, CPI, engagement, retention, revenue and other relevant metrics.
• Identify which creators and content formats are working and double down on them .
• Negotiate commercials and manage budgets closely.
• Build long-term relationships with high-performing creators rather than running one-off campaigns.
• Work closely with Growth, Marketing and Product to turn influencer marketing into a meaningful acquisition and brand channel.
• Keep an eye on the creator ecosystem and continuously bring in new creators, formats and ideas.
• Identify and build strategic partnerships with relevant brands, sports properties, gaming communities, platforms and businesses that can create growth opportunities for Hitwicket.
• Own partnerships end-to-end, from identifying and pitching new opportunities to negotiating, executing and measuring outcomes .
• Explore opportunities across brand collaborations, co-marketing, events, distribution and other strategic partnerships .

What we’re looking for:

• 3 to 4 years of hands-on experience in influencer/creator marketing and partnerships.
• You have independently built and scaled influencer marketing, rather than only executing an existing process.
• Strong understanding of the Indian and Global creator ecosystem.
• Experience working with creators across YouTube, Instagram and short-form content platforms.
• You understand campaign and partnerships economics and can confidently negotiate creator rates and packages.
• You know how to measure whether a campaign actually worked, beyond views and likes.
• Comfortable owning a budget and being accountable for outcomes.
• Strong execution skills. You can take an idea and turn it into a live campaign without needing constant follow-ups.
• Comfortable working in an environment where there is no existing playbook and you are expected to build one.

Perks of joining the Dream team:

• Impact-Driven Culture: Your work shapes games played by millions!
• ESOPs: Share in the success you help create!
• Fast-Paced Growth: Work with the best, grow even faster.
• Elite Mentorship: Learn from industry veterans.
• Health Coverage: We've got you covered❤️
• Community & Events: Be in the spotlight, not just behind the screen!

Key Highlights:

✨ Over 18 Million+ users play our games across India, UK, Australia, USA and 100 other countries. 20% of our users are women!

✨ Winner of Prime Minister’s AatmaNirbhar App Innovation Challenge for Best game Made in India

✨ Inc42, moneycontrol, the mint etc. have vouched for us too ;)

✨ Cherry on the cake? We recently onboarded