Head of Content

MARS Cosmetics · India

Job Title- Content Head

Location - Netaji Subash Place, Delhi

Experience - 4-8 years

About MARS Cosmetics-

MARS Cosmetics is a globally recognized beauty brand driven by innovation, creativity, and high-quality beauty solutions. Headquartered in New Delhi, we are looking for a passionate and strategic Content Head to lead our brand storytelling, content strategy, and creative communication across all channels, driving both brand impact and business growth.

Position Overview-

Brand & Campaign Strategy

• Develop campaign concepts, communication strategies, and brand narratives.
• Define and maintain the MARS brand voice across all channels.
• Build messaging frameworks for new product launches and key campaigns.
• Translate consumer insights into impactful content ideas.

Advertising & Performance Creative

• Write high-converting scripts for Meta, YouTube, and digital advertising.
• Develop creative hooks, ad angles, and performance-first messaging.
• Work closely with the Performance Marketing team to continuously improve creative effectiveness.
• Generate multiple creative variations for testing and optimization.

Social Media & Influencer Content

• Lead content strategy across social media platforms.
• Create content pillars and monthly communication plans.
• Develop creator briefs and influencer campaign messaging.
• Identify trends and adapt them into brand-relevant content.

Product & E-commerce Content

• Create compelling product storytelling and positioning.
• Write product descriptions, landing pages, website copy, and launch communication.
• Manage marketplace content for Amazon, Nykaa, Tira, Flipkart, Myntra, and other platforms.
• Develop A+ Content, PDP copy, and conversion-focused product communication.

CRM & Customer Communication

• Write content for WhatsApp, Email, SMS, and Push Notifications.
• Support promotional campaigns and customer lifecycle communication.
• Ensure consistency across all customer touchpoints.

Creative Production

• Write scripts for shoots, creator collaborations, and brand films.
• Prepare creative briefs, moodboards, and production guidelines.
• Work closely with designers, videographers, photographers, editors, agencies, and creators.
• Review creative assets to ensure quality and brand consistency.

Team Leadership

• Lead and mentor the in-house content team.
• Review, edit, and elevate all content before publication.
• Assign work, manage priorities, and ensure timely execution.
• Build processes, templates, and quality standards for content creation.
• Foster a culture of creativity, collaboration, and continuous improvement.

Cross-functional Collaboration

• Partner with Brand, Product, Performance Marketing, Design, E-commerce, CRM, and Influencer Marketing teams.
• Ensure content aligns with business goals, product strategy, and campaign objectives.
• Act as the central owner of content across the organization.

Content Innovation

• Explore emerging content formats, platforms, and storytelling techniques.
• Leverage AI tools to improve content quality, speed, and scalability.
• Build repeatable content systems that enable faster execution without compromising creativity.

What We're Looking For-

• 6–10 years of experience in Content, Copywriting, Advertising, Creative Strategy, or Brand Marketing.
• Prior experience managing or mentoring a content team.
• Experience working with Beauty, Fashion, Lifestyle, FMCG, or D2C brands is highly preferred.
• Exceptional writing, editing, and storytelling skills.
• Strong understanding of digital marketing and consumer psychology.
• Proven experience creating content that delivers both brand impact and business results.
• Experience writing advertising scripts and performance creatives.