Outside Sales Representative - Printing

Cogent Analytics · United States

The Business Development Executive is responsible for generating profitable new business by identifying, developing, and closing commercial printing opportunities. This position serves as the company's primary business development professional and is responsible for building relationships with prospective customers, understanding their printing and marketing needs, and presenting solutions that generate long-term customer value. Responsibilities

Business Development

• Identify and pursue new commercial printing opportunities.
• Prospect through networking, referrals, cold calling, email campaigns, and community involvement.
• Develop and maintain a healthy sales pipeline.
• Schedule and conduct customer meetings and facility visits.
• Present company capabilities and value propositions.
• Prepare and deliver professional sales presentations.
• Close new business and negotiate profitable agreements.

Account Development

• Build long-term relationships with customers.
• Identify opportunities to expand existing customer accounts.
• Conduct regular customer visits to strengthen relationships.
• Understand customer business objectives and recommend appropriate printing solutions.
• Maintain regular communication with key decision-makers.

Sales Coordination

• Gather complete job requirements from customers.
• Work with Account Representatives to prepare estimates and proposals.
• Ensure accurate transfer of customer expectations to internal staff.
• Participate in customer proof reviews and project discussions when appropriate.
• Assist in resolving customer concerns or production issues.

Customer Relationship Management (CRM) & Pipeline Management

• Maintain accurate prospect and customer information in the company's CRM.
• Record all customer activities, opportunities, and follow-up actions.
• Manage sales opportunities through the entire sales cycle.
• Prepare sales forecasts and pipeline reports.
• Meet or exceed established activity and sales goals.

• Bachelor's degree preferred or equivalent sales experience.
• Minimum three years of successful business-to-business outside sales experience.
• Commercial printing, graphic communications, or related industry experience preferred.
• Demonstrated success in prospecting and developing new business.
• Strong presentation, negotiation, and relationship-building skills.
• Proficiency with CRM software and Microsoft Office applications.