Google Ads Specialist

Lark Creatives · Lahore, Pakistan

Timings: Monday - Saturday 10:00 AM -07:00 PM

Location: Lahore, Pakistan

Experience: 2–3 years

Employment Type: Full-time

Salary: 60K - 80K

We’re looking for a Google Ads Specialist who knows how to turn advertising budgets into measurable business results.

You should have 2–3 years of hands‑on experience managing Google Ads campaigns and a proven track record of improving performance across different campaigns, audiences, and objectives.

This role is for someone who understands why a campaign is working, why it isn’t, and what needs to change. We’re looking for someone who can think beyond campaign setup and take ownership of performance.

What You’ll Do:

• Plan, build, manage, and optimize Google Ads campaigns across Search, Display, Performance Max, and other relevant campaign types.
• Conduct keyword research, competitor analysis, audience research, and search‑term analysis.
• Develop and test ad copy, targeting, bidding strategies, and campaign structures.
• Monitor key performance metrics including ROAS, CPA, CPC, CTR, conversion rate, and overall campaign profitability.
• Manage and optimize advertising budgets based on performance and business objectives.
• Identify underperforming campaigns and implement data‑backed changes to improve results.
• Analyze campaign data and translate it into actionable recommendations.
• Work closely with creative and marketing teams to improve messaging, landing pages, and conversion performance.
• Set up and monitor conversion tracking and ensure campaign data is accurate.
• Conduct A/B testing and continuously look for opportunities to improve campaign performance.
• Prepare regular performance reports and communicate insights clearly to the team.
• Stay up to date with changes to Google Ads, bidding systems, targeting, attribution, and paid media best practices.

What We’re Looking For

• 2–3 years of hands‑on Google Ads experience.
• A proven track record of managing successful campaigns with measurable results.
• Strong understanding of Google Ads campaign structures, bidding strategies, keyword targeting, audience targeting, and conversion optimization.
• Strong analytical and problem‑solving skills.
• Ability to interpret data and make informed decisions rather than simply follow platform recommendations.
• Experience working with meaningful advertising budgets.
• Strong understanding of ROAS, CPA, CAC, conversion rates, attribution, and campaign profitability.
• Experience with Google Analytics 4, Google Tag Manager, and conversion tracking is preferred.
• Google Ads certification is a plus.
• Strong communication skills and the ability to explain performance and recommendations clearly.
• A results‑oriented mindset and genuine interest in understanding what drives business growth.

What Will Set You Apart

• We’d love to see evidence of the work you’ve done.
• When applying, please be prepared to share examples of campaigns you’ve managed and the results you achieved.
• This could include:
• ROAS improvements
• Reduction in CPA
• Increase in qualified leads or conversions
• Revenue generated
• Budget managed
• Before‑and‑after campaign performance
• Campaigns you’ve personally optimized or turned around
• We care about results, not just years of experience.

What We Offer

A collaborative environment where your work directly contributes to business growth.

The opportunity to work across different campaigns.

Room to take ownership and grow within the role.

A performance‑focused team that values initiative, experimentation, and strong thinking.