Growth Marketer

shift · India

About shift

shift builds and runs the skilled contributor networks behind embodied AI training data — the annotators, QAs and reviewers who label, segment and quality-check the video that robotics models learn from. We've paid out over $15M to 25,000+ contributors across 15+ countries.

The role

You own the funnel that brings in annotators and QAs who can actually pass our bar - from the first ad someone sees to their first accepted task.

You'll draft the creatives, run the campaigns, and own the numbers behind them. Not brief an agency: write the copy, build the audience, launch, read the data, and decide what to scale and what to switch off.

The hard part isn't volume. Anyone can buy signups. A channel that delivers cheap registrations who fail assessment is worse than no channel at all - you'll be measured on qualified, active annotators and what they cost.

What you'll do

• Draft creatives and acquisition angles yourself - ads, landing pages, community posts, outreach copy - and iterate on performance, not taste
• Run acquisition campaigns across Meta, Instagram, Reddit, Discord and technical communities, LinkedIn, job boards, and anything else you can prove works
• Own the budget end to end: targeting, allocation, ROI, CAC, payback - and the call to kill a channel that isn't returning
• Own conversion through the full funnel - signup, assessment, activation, first task - and find where qualified people are dropping out
• Run lifecycle and reactivation: move strong candidates through assessment, and re-engage contributors when new projects launch
• Treat community as a channel, not an afterthought: Discord, Reddit, creator partnerships, training institutes and technical networks
• Own the metrics that matter: cost per qualified annotator, signup-to-assessment conversion, assessment pass rate by source, time to activation, first-task completion, repeat contribution and LTV by channel and geography

What we're looking for

• You've personally run acquisition for a marketplace, gig platform, contributor network or recruitment funnel - hands on
• You draft your own creatives and copy, and they sound like a person rather than a campaign
• Strong on Meta; comfortable across Instagram, Reddit, LinkedIn, X, Google or job boards
• You've owned a budget and been accountable for ROI, CAC and payback — and you can tell us about a channel you shut down and why
• Analytically comfortable with spreadsheets and dashboards
• You move without waiting for permission or a full brief. New projects create demand for very specific contributor profiles on short notice - you'll need to find the audience, launch, and read the result quickly

Particularly relevant experience

• Gig, freelancer, contractor or expert-network platforms
• Data annotation, AI training data, or crowdsourcing
• Recruitment or talent-acquisition marketing
• Multi-geography acquisition, especially India and Southeast Asia
• Paid social at scale, particularly Meta
• Landing page and conversion optimisation