Government Sales Manager – New Delhi

About the job Company: SFRI India Pvt. Ltd. Industry: Medical Diagnostics (IVD Devices & Reagents) Location: New Delhi (On-site) Department: Government Sales Employment Type: Full-time About SFRI India : Since 1977, SFRI India Medical Diagnostics has been a trusted name in the In Vitro Diagnostics (IVD) industry, delivering innovative solutions in Hematology, Biochemistry, and Immunology. With over four decades of expertise, we are committed to improving healthcare outcomes by providing reliable diagnostic instruments, reagents, and world-class customer support. Our commitment to innovation, quality, and customer satisfaction has made SFRI India a preferred partner for hospitals, diagnostic laboratories, healthcare institutions, and channel partners across India. Role Overview : We are seeking an experienced Government Sales Manager to lead and expand our government business. The ideal candidate should have a strong background in Government Tender Management, GeM Portal, Institutional Sales, and the IVD/Medical Diagnostics industry. Key Responsibilities : Drive business with Central & State Government Hospitals, Medical Colleges, AIIMS, ESIC, Railways, Defence, and other government healthcare institutions. Identify and manage opportunities through GeM Portal, CPP Portal, and other e-Tender platforms. Handle the complete government tender lifecycle, including bid preparation, documentation, submission, and follow-up. Build strong relationships with government officials, procurement departments, and key decision-makers. Achieve government sales targets and expand institutional business. Coordinate with internal teams for tender documentation, order execution, installations, and payment follow-up. Mandatory Requirements : 5–6 years of experience in Government Sales within the IVD, Medical Diagnostics, Medical Devices, or Healthcare industry. Hands-on experience in Government Tender Management and GeM Portal is mandatory. Strong knowledge of Government Procurement, e-Tendering, CPP Portal, and Institutional Sales. Proven track record of achieving government business targets. Excellent communication, negotiation, and relationship management skills. Willingness to travel as required. Why Join SFRI India? Join one of India's trusted Medical Diagnostics (IVD) organizations. Opportunity to work on large-scale government healthcare projects. Competitive salary, performance incentives, and long-term career growth. Apply at: Subject: Application for Government Sales Manager – New Delhi