Web & Marketing Analytics Specialist

About the RoleThe Web & Marketing Analytics Specialist helps the company and it’s brands to make data-driven decisions by analyzing eCommerce, campaign performance, customer behavior and market trends. This role plays a key role in optimizing marketing strategies, prioritizing focus areas to improve ROI and supporting business growth through actionable insights. This role works closely with eCommerce, marketing and sales teams to ensure attribution tracking, data accuracy and strategic alignment.

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Key ResponsibilitiesCreate, analyze, and distribute regular website analytics measuring user, customer, and sales growthAnalyze marketing campaign performance across digital, social, email and traditional channelsDevelop dashboards and reports to track KPIs, conversion rates and customer engagementInterpret data to identify trends, opportunities and areas for improvementCollaborate with marketing teams to design A/B tests and measure campaign effectivenessMonitor website traffic, user behavior and attribution using analytics toolsPresent insights and recommendations to stakeholders to guide marketing strategyMaintain data integrity and ensure consistency across platforms and reporting systems
QualificationsRequired 3–5 years of experience in web and marketing analytics.Excellent analytics skillsHands-on GA4 and tag management experience (Google Tag Manager, Google Search Console, Google Data Studio).Strong reporting and dashboarding skills; ability to translate data into clear recommendations for non-technical stakeholders. xzbcwsv Ability to leverage AI for scalable reporting and analysis
Preferred Experience with Microsoft Customer Insights JourneyExperience with ShopifyExperience with HubSpot a plusExperience in a shared services model or supporting multiple brands/companiesExperience with distribution, industrial, or B2B pricing including multi-channel strategyExperiencing working with Digital Marketing agencies
Skills and competenciesStrong Organizational, communication, and presentation skillsProven ability in handling concurrent projects with attention to detail and accuracyAbility to translate analysis into clear, actionable recommendations for non-analytical business leaders.High attention to detail and commitment to accuracyHighly organized with the ability to manage multiple projects and requests without dropping deadlinesStrong verbal, written and presentation skills