User Growth (Referral, Community & Partners Growth)

Scapia · India

Scapia! A co-branded credit card that’s out there to make travel happen for people, by converting

their everyday expenses into travel experiences. We’re a bunch of passionate people who

work together, brainstorm and debate with each other, and don’t stop until we’re but

proud of our work. Customer delight tops everything else! We’ve worked hard to create an

environment of honesty and passion that sets everyone up for success.

We are looking for a high-ownership growth lead to build and scale Scapia’s referral-led user acquisition engine for the credit card business. This role will own end-to-end performance across referral programs, community-led growth initiatives, influencer partnerships, affiliate networks, and user advocacy programs

.You will be responsible for driving high-quality customer acquisition through scalable referral and engagement channels, building strong creator/community ecosystems, and continuously improving program performance across on-app and off-app channels.

Key Responsibilities

1. Referral Strategy & Program Ownership

Own the end-to-end referral growth strategy across: On-app & Off-app referral programs

Affiliate and advocacy-led acquisition

Community-driven user growth initiatives

Design and optimize referral mechanics, incentive structures, and engagement loops

Continuously improve referral contribution, conversion rates, activation, and retention metrics

Identify new growth opportunities across user segments, channels, and partnerships

2. Community & User Advocacy Programs

Build and scale community-led acquisition and engagement programs

Identify and nurture power users, ambassadors, and advocates

Create engagement frameworks to drive repeat referrals and organic word-of-mouth growth

Design gamification and recognition programs to improve participation and loyalty.

Drive initiatives that strengthen user affinity and long-term engagement

3. Influencer & Affiliate Partnerships

Build and manage influencer, affiliate, and creator-led acquisition programs

Identify and onboard high-potential influencers and growth partners

Design scalable partnership and incentive models

Collaborate with creators and affiliates on campaigns and user acquisition initiatives

Track channel performance, ROI, and acquisition quality across partnerships

4. Execution & Performance Management

Own end-to-end referral funnel performance :

Referral generation → application → approval → activation

Track KPIs such as

• Referral contribution to acquisition
• Cost per acquisition (CPA)
• Referral conversion and activation rates
• Influencer / affiliate ROI
• Community engagement metrics
• Channel-wise productivity and scalability
• Build reporting dashboards and performance review mechanisms
• Run experiments and optimization initiatives to improve growth efficiency

5. Program Operations & Governance

Ensure operational excellence across referral and partnership programs

Define program rules, incentive governance, and abuse prevention mechanisms

Work closely with CRM and operations teams to ensure smooth onboarding and user communication

Monitor sourcing quality and program compliance

Drive process improvements and automation opportunities

6. Cross-functional Collaboration

Work closely with:

Marketing teams for campaigns, promotions, and amplification

Product & Growth teams to improve referral journeys and UX

CRM teams for lifecycle communication and engagement

Analytics teams for tracking, experimentation, and insights

Operations teams for execution and fulfillment

Ideal Candidate Profile

Experience

4–6 years of experience in growth, referral programs, community growth, partnerships, or user acquisition

Prior experience in consumer internet, fintech, credit cards, lending, or high-growth startups preferred

Hands-on experience managing:

• Referral or affiliate programs
• Influencer / creator partnerships
• Community or advocacy-led growth initiatives
• Cross-functional growth programs

Skills & Competencies

• Strong understanding of referral mechanics, growth loops, and incentive design
• Experience scaling user acquisition programs through partnerships and communities
• Data-driven approach to experimentation and decision-making
• Strong stakeholder and partner management skills
• High ownership with strong execution capabilities
• Comfortable operating in fast-paced and ambiguous environments
• Strong communication and program management skills