Retention Marketing Specialist

Aqsa Shahzad · Lahore, Lahore District; Punjab, Pakistan

You own the second order: email and SMS flows in Klaviyo, Postscript or Attentive, segmentation, loyalty and subscription programmes for US Shopify brands, built on the store’s own events rather than app defaults, and measured in repeat revenue.

Retention work at the studio is technical marketing: flows triggered by real store events, segments built on purchase data, loyalty and subscription mechanics wired into the theme, and reporting that ties every campaign to revenue. This role runs that for several client brands and works with the engineers who wire the events.

You will write and design emails and SMS, but the larger part of the job is the system behind them — who gets what, when, and why — and the monthly written report that tells a US client what it earned.

What you will do: Build and optimise flows — Welcome, browse and cart abandonment, post-purchase, replenishment, win-back and VIP, with the branching that fits each catalogue. Segment on real data — Purchase history, predicted value, engagement and product affinity; suppression rules that protect deliverability. Run campaigns — Calendar, copy, design in the brand’s system, A/B tests on subject lines, send times and offers. Wire loyalty and subscriptions — Smile, Yotpo, Recharge and similar, integrated with the flows and the theme rather than bolted on. Protect deliverability — Domain setup, warming, list hygiene and monitoring across email and SMS compliance (TCPA, CAN-SPAM). Report on revenue — Attributed revenue, repeat rate, LTV movement; monthly, in writing, per client.

What you bring: Two or more years in lifecycle or retention marketing — Klaviyo certified or equivalent hands‑on depth; Postscript or Attentive a strong plus. Data comfort — Segments, metrics and attribution windows; you can defend a number and spot one that is wrong. Copy and design sense — You write emails people read and can work inside a brand’s design system. Ecommerce understanding — Margins, AOV, replenishment cycles; you know why a flow should differ for a serum and for a dog fence. Client-ready writing — Monthly reports and recommendations go straight to US founders.

Nice to have: SMS programme experience, HTML email coding, loyalty or subscription programme design, Shopify Flow.

Onsite, full-time, Johar Town, Lahore.