Creative Copywriter

Talent Destination · India

We're on the hunt for an ACD – Copy to lead a pod of writers across categories. The incumbent will take briefs directly from clients, shape the creative response, and see it through to execution. The work should move the client's business and be distinct enough that the industry notices.

Role & Responsibilities:

• Lead and mentor a team of copywriters - reviewing, sharpening, and signing off on their work before it is delivered to the client.
• Take briefs directly from clients across categories and turn them into creative territories.
• Own campaigns, pitches, and brand initiatives end to end - from the first concept to final execution.
• Set the creative direction for your accounts and push every piece of work toward something award-worthy, not just approved.
• Work with art, strategy, influencer, and video teams to build integrated ideas
• Lead and support creative work on pitches, campaigns, projects, and hold the line on creative quality under deadline pressure.

Skills & Experience Required:

• 7-8 years of copywriting experience in advertising, with digital as a core strength.

• Experience running a small team: briefing writers, reviewing their work, and owning the outcome when something ships wrong.

• Command of language and storytelling that holds up across categories

• Comfort taking a brief straight from the client and working through pitches and campaigns with minimum supervision.